Categories
Technology

Node.js vs Python – Choosing the Best Backend Framework

 

Choosing the right programming language for a new project is one of the most difficult decisions programmers make. In the world of programming, there is no such thing as a master of all trades and every new project comes with a unique problem. Different programming languages have their own strengths and weaknesses which make them fit for some situations but not all. Node.JS and Python are in the group of the most popular technologies for backend development. We will compare these two technologies to figure out which works better in which case. 

What are Python and Node.JS?

Python is the most popular language for Machine Learning and GitHub’s second most popular language. It is an object-oriented programming language that is dynamically typed and supports multiple programming models. It is used to create applications for web, desktop and mobile and comes with an all-inclusive collection of libraries and packages to smoothen the process of development. 

Node.JS is majorly used as a backend framework and is a JavaScript runtime environment created on Google Chrome’s V8 JavaScript engine which is the dominant contributor to enhancing the efficiency of Node.JS code. It is used to build scalable and efficient web applications that run on JavaScript and can be used for frontend and backend development as well. 

Detailed Comparison of Python and Node.JS Development

To give a better understanding of both the competitors, here is a detailed comparison with some of the pre-defined factors. 

Speed and Performance: In Python web development, the processes requests in a single flow whereas, in Node.JS, multithreading is possible. Django makes it easy to handle high loads up to a limit but this does not make it a great option for mobile applications.

With the V8 engine, the speed and efficiency in Node.JS development are vastly enhanced, it interprets JavaScript code to machine language enabling it to deliver excellent performance. While developing real-time web solutions, Node.JS should be the first option where updates are also generated and shared. 

Trending Technologies: In the smart technology era, Python development service is the go-to choice for cutting edge technologies like Data Science, Machine Learning and IoT. For ML and IoT, there are various tools, libraries and variants of Python along with experts in the community.

Node.JS possesses the capability to build IoT devices but is more popular than Python for developing web applications including real-time communication. Because of JavaScript’s popularity, Node.JS development is being increasingly used as a server-side framework. 

Architecture: Python requires special tools to provide support for asynchronous programming. The Node.JS architecture includes a single thread event loop which enables it to handle thousands of concurrent connections when paired with the non-blocking nature of Node.JS. This makes Node.JS the best option for real-time web applications. 

Syntax: With Python’s syntax, it is possible to write fewer lines of code to get more. It is free of curly brackets which makes it easier to understand and debug. It is a beginner-friendly programming language and most people can read the code easily with a bit of technical knowledge.

The Node.JS syntax is largely similar to the browser’s JavaScript syntax and with prior knowledge of JavaScript, one should face no challenges while working with Node.JS. 

Universality: Python comes bundled with macOS and Linux and can be used for frontend and backend cross-platform development. It is a powerful programming language for desktop and web development but is an impractical choice for mobile development.

Node.JS is also commonly used for the frontend and backend development of web applications. It also reduces development costs and efforts creating a variety of cross-platform applications on mobile, web, IoT and cloud. 

Scalability: Python development lacks scalability as the runtime interpretation of Python code makes it a slower programming language. It also lacks support for multi-threading as the internal lock mechanism prevents it from running multiple tasks together. These limitations can be reduced by using Python implementations like Jython or CPython.

Node.JS development is naturally scalable as it is built into the runtime environment and includes a cluster module that possesses the capability of handling the full power of your machine. It also allows for horizontal and vertical scaling of web applications by adding new nodes for horizontal scaling and additional resources for vertical scaling. 

Extensibility: Python can be easily extended with several frameworks like Flask, Django, web2py and more for web-only and full-stack development. The features can also be extended for the C/C++ programming language with an API given in the C source file.

Node.JS has a pool of frameworks for extending its features like Loopback.JS, Derby.JS, Koa.JS, Hapi.JS and many more which enable the developers for faster application development. 

Error Handling: In the case of Python development, it is easier for developers to find and debug errors because of its compact and readable syntax. Python has an upper edge when compared to Node.JS for better and easier error handling.

Node.JS development is also capable of finding and debugging errors and includes superior exception handling options. It can handle the error at any point in the lifecycle of an application. 

Final Words

Node.JS and Python, both are very powerful options for programmers to develop web applications. Choosing between the two depends on two important factors – the skill of the developer and the purpose of the project. They both offer some advantages over the other but these will never dominate the requirements of the project as there is always a solution for the shortcomings. It also depends on how comfortable your team can work on any one of the technologies. 

About Digital Crafters

Digital Crafters is a well-known Node.JS application development company with hands-on experience in creating feature-rich and high-performance Node.JS solutions for clients across the globe. Being a leading Python web and software development company, we deliver best-in-class web applications using outstanding Python development frameworks, programming language, Databases like Django and other advanced tools. The dedicated full-stack Python developers with us work exceptionally to give amazing results for the client’s Python application development project. We perceive the business of the client as our own and transform the out of the box ideas into profitable web applications and websites. Write to us at info@digitalcrafters.tech for a free consultation.

Categories
Ecommerce

E-Commerce Sales Funnel – Business Optimization at Its Core

E-commerce sales funnel is an interpretation of a user’s path from the moment they come on your E-commerce website till the point they convert i.e., complete the desired action. Every business has a unique sales funnel depending on the structure of the E-commerce website but the essentials of the E-commerce sales funnel will always remain the same. Every stage of the E-commerce funnel is designed in such a way that the prospect is moved closer towards the conversion point and a successfully completed purchase. 

Why Do You Need E-commerce Sales Funnel?

The sales funnel accurately presents the expected movement of a buyer who came to the site through a referral link, advertising channel, mailing list or search and took a certain action. When the conversion funnel is well-optimized, it helps in moving out of the practically breaking even situation and start making profits. Below, is a common example of an E-commerce sales funnel. 

At the top of the funnel, people just walk past your store and only half of them decide to go in and view the products and offers you have. About one-third of them put something in the shopping cart and only around one-fifth of them will complete the purchase. 

Stages of E-commerce Sales Funnel

A usual E-commerce sales funnel has four steps and on each of them, the consumer makes decisions based on their view of your product, brand and competitors. 

Awareness: In the first stage, the consumer is becoming familiar with the brand and its offerings. This critical stage requires useful content and high-quality advertising. Dynamic content can help in enhancing conversion rates with visual influence. People choose from multiple offers and you should be able to convince them that your solution is the best. 

Engagement: The targeted traffic is now driven to your website through your regular and paid channels but you need to keep a check that your audience doesn’t escape. You need to keep the customers engaged and interested in your offers by providing educational and entertainment value. They are already browsing the website and considering buying something, your goal is to move them down to the funnel and fulfil the next step. 

Desire: Help the customer in forming a desire for the certain offer they are already interested in. State the particular benefits of your product or service apart from all the features. The marketing message and not-so-obvious benefits should be focused on the end consumer. The user should be convinced that your products are the best and push them to add products to their cart. 

Action: Make the user click on the buy now button and complete the transaction. Evaluate the whole checkout process and what can make a person refuse to buy the product. This can be anything like high shipping costs, lack of alternative payment methods and more. 

Lesson 2: Social media and engagement : How does social media work with the  engagement funnel?

Best Strategies That Help Convert Better at Every Stage of the Funnel

  1. Outline a Customer Journey: The purchase journey can be mapped with Google Analytics and you can find out what people are doing when they visit the pages on your website. Which domains bring the most traffic? On average, how many touchpoints does the consumer make before making a purchase? With the help of Facebook ads, you can also communicate your value proposition and users can quickly understand what the business is all about. 
  2. Pair Funnel Stages with Conversion Triggers: In the four stages mentioned above, you can list the things you want to show at each stage and page on your site. Special Facebook discounts and sales promotion work across the stages of the E-commerce sales funnel. You can also get the user’s attention in the first phase by offering welcome discounts. You can also direct the visitors to a relevant blog post and if the content is being responded to, the user will click on the ad and visit the site. 
  3. Analyze the Moment When User Turns into a Customer: In E-commerce businesses, when a visitor submits his contact information, he/she becomes a lead and this is where a good lead generation strategy is needed. In the phase of consideration, Email should be an important channel in generating leads. Email marketing and social proof together can take the user to the next step. A tempting offer along with lead magnets, promotion, sales, contests and more will increase your sales.

Final Words

The E-commerce sales funnel can be discouraging but with the right data, you can enhance the user experience and eventually sales. It is necessary to optimize E-commerce sales funnel along with your pages and content for each stage of the conversion and track the KPIs that are most important to your funnel. You can even collect more data with behavior reports, A/B tests and posts. Implement the above-mentioned strategies step by step and you will surely reach the set goals. 

About Digital Crafters

Digital Crafters is a leading E-commerce website development company providing the best-in-class E-commerce development services to its clients along with technical consultation and development plans for specific requirements. Our E-commerce development services make use of the latest technologies and constant support and maintenance to assure excellent services. 

Write to us at info@digitalcrafters.tech for a free consultation.

Categories
Ecommerce

Best Apps for Shopify Stores in 2021

When your E-commerce business is running with Shopify, adding the applications can be quite expensive but they give an exceptional value to your online store. If you have worked with Shopify earlier, you definitely must be wondering “Which Shopify apps are the best?”. We are putting an effort into cutting down your research and will walk you through the best paid and free Shopify apps that you need to install today. These best Shopify apps are from all the categories, ranging from reporting to customer service and sales to marketing. 

The app store of Shopify is packed with useful tools for businesses, who want to enhance their sales. The Shopify platform has remained ahead of the competition constantly because of its modern interface, support options and the best app stores on the market. There is no comparison with the Shopify apps, they are much easier to install and use when compared to other platforms. So, let’s get started counting down the best Shopify apps in the market.

Recommended Free Shopify Apps

  • Product Review – Photo Reviews: Product and photo reviews are among the highest driving factors for a buyer’s decision. This Shopify app helps you in increasing the review submission rate by enabling users to upload several images at a time and display the review reminder on the order view page and my account page. With this app, you can also send up to three follow up emails to motivate customers to leave reviews. 
  • Oberlo – AliExpress Dropshipping: Oberlo is a very efficient dropship app from AliExpress which is the biggest marketplace in China. It integrates into your store seamlessly and helps you import products from suppliers and you can start selling immediately. With this, you can directly ship your products to the customers from the warehouse of suppliers. This app is free with no limit on orders provided you have less than 500 products in your store. 
  • Google Shopping: As an E-commerce business owner, you need multiple channels to promote the products and Google Shopping is one effective way to generate more sales. This Shopify app links your Shopify with your Google Merchant Center account and displays your products on the Google Shopping page. It keeps everything updated regarding stock levels and prices and trusted by over 2000 merchants. 
  • Super Pinch and Zoom – Before the purchase, the only point of contact for your customer with the product is the images. With the Super Pinch and Zoom app, the customers can see details of the product they care about at a higher resolution. It reduces abandon rates and pre-purchase thoughts and increases sales with variant images and color switches. 
  • Wiser – Personalized Recommendations: Wiser Shopify app is created by Expert Village Media and is a product upsell and Personalized Recommendations app that enables Shopify stores to display recommendation products in different types – Recently Viewed, Trending Products, Frequently Bought Together, Related items, Similar Products, Top Selling Products, Also Bought etc. With these upsell and cross-sell widgets, your store’s revenue will definitely be increased by 20-30%.

Recommended Shopify Apps for Marketing

  • AVADA SMS and Email Marketing Automation: This is a powerful app to maximize the potential of e-mail marketing and offers both mass sending campaigns and automation. With automated workflows and attractive email templates, the merchants can launch their campaigns and make easy conversions. This Shopify app also gives reports on the overall performance of each campaign and thus you can evaluate the effectiveness and make changes accordingly.
  • Growave – All-in-one marketing app: With Growave, you can reach, engage and convert visitors in the most efficient way. This is a one-stop for boosting social sharing, increasing customer retention and growing your brand. It claims to be around 7 apps in one which includes social sharing, notifications, community, questions and answers, reviews, wish lists, loyalty and rewards and more.    

Recommended Shopify App for SEO

  • SEO Suite – SEO Image Optimizer: It is an all-in-one solution for store owners to effortlessly implement on-page SEO for Shopify. This app helps in enhancing the user experience and site loading speed by compressing images without hampering the quality, adding HTML sitemaps and playing preloading instant pages. It is straightforward and user-friendly and empowers even non-tech users to boost traffic, site rankings and sales in very few clicks. 

Recommended Shopify Apps to Boost Sales

  • AVADA Boost Sales 14 in 1: This is a robust solution to enhance your sales and conversions, this shows interactions with customers through sales pops, creates a sense of urgency with timers and increases customer’s trust and thus their purchase process is accelerated. It has many new features like inactive tab, add to cart animation, sticky add to cart, hide dynamic check button, content protection and more. 
  • SMART Bundle Upsell – Smart upsells: This Shopify app enables the merchant to offer a customer free shipping or discount if they have added enough products into the cart. This app tracks all the items in the cart and makes sure that upsell products match their buying behavior’s. This just takes 30 seconds to get installed and generate revenue immediately. 

Recommended Shopify Apps for Reviews, Loyalty and Rewards

  • Smile-Loyalty program: This app helps you in giving incentives and rewards to your customers for loyalty. It gives the customer a platform to write reviews and share the product with friends and family. You can increase customer engagement by creating programs and letting the shoppers spread the word about your business.
  • Photo & Social Reviews – Collect and display reviews: This Shopify app is created by Kudo buzz, you can collect and display reviews from Facebook, Amazon, Google, Etsy and more in photo, video or text forms. This content can also enhance your site’s SEO and altogether your marketing effort.  

Recommended Shopify Apps for Customer Support

  • Shipway – Post-purchase automation app: This app is for merchants who want to offer a premium post-purchase experience. This is the best Shopify app and will let the merchant share real-time tracking updates, delivery alerts via WhatsApp/email/SMS and even ask customers to leave a review after the purchase. This develops a sense of trustworthiness and transparency among the customers. Shipway is amazing for drop shipping stores as it integrates with over 500 shipment carriers across the globe.
  • Return Magic – Product return solution: Return Magic helps the merchants in getting prepared for that dissatisfied customer who will return the product no matter what. It efficiently deals with the return processes by letting the merchant generate and print return labels, automate gift cards or money refunds and offer exchanges to personalize the process. This creates a comfortable return portal for the shoppers who may come back and buy again. 

Final Words

Shopify is a robust and powerful E-commerce platform and its apps make it even more effective. If you are looking to set up a business, the above apps can help you in improving the store’s functionality and customer experience. Making a profit with the best Shopify apps is easier than ever as it streamlines the selling process and boosts revenue. Pick the most suitable app from the above recommendations for your business and enhance your E-commerce journey. 

About Digital Crafters

Digital Crafters is a well-known Shopify Development company offering professional and efficient Shopify development services across the globe. We are specialized in Shopify development and provide the user with customized Shopify E-commerce stores for any size of business. The website development process of Digital Crafters includes excellent benchmarks and proven strategies that ensure uniqueness just like your brand.

Write to us at info@digitalcrafters.tech for a free consultation.