Staff Augmentation

Top 5 IT Staff Augmentation Risks & How to Mitigate Them?


What is the definition of IT staff augmentation? What are the main risks associated with it? What can you do to stay away from them? You’ve come to the right place if you’re looking for straightforward solutions to these and other similar issues. We’ll go through the five main risks of IT staff augmentation and how to properly mitigate them in this article. But first, let’s refresh our memory on what IT staff augmentation entails.

Staff Augmentation

Simply described, IT staff augmentation is the process of supplying more human resources to a project or business. This usually refers to software developers, although it can also include project managers, analysts, designers, and other stakeholders. Remote staff augmentation, or hiring a dedicated software development team for a project or organization, is a particularly common form of staff augmentation right now.

In this situation, you’ll get a specialized development team based at the employment firm’s headquarters. The latter acts as the team’s formal employer, taking care of office space, taxes, and payroll, among other things. This gives you direct access to full-time developers that work remotely and become part of your team.

In recent years, IT staff augmentation and dedicated development teams have become attractive software outsourcing models. Many potential clients considering software outsourcing, on the other hand, may not always comprehend what these two terms mean or whether there are any potential concerns to be aware of. So, let’s have a look at which risks you should be aware of.

The Top Five Risks of Using IT Staff Augmentation Services

While there are certain benefits to staff augmentation, such as lower development costs and fewer legal responsibilities, there are also five concerns to consider:

  • Reliability of the team
  • Shortage of human resources
  • Mismanagement
  • Legal issues
  • Project knowledge transfer

The risks themselves are no longer a source of concern. All you have to do now is figure out how to successfully mitigate them. That’s exactly what we’ll do: evaluate these dangers and show you how to prevent them. Let’s begin with the most basic.

Reliability of the Team

The most crucial component of adopting IT staff augmentation services is verifying that the workforce provided by the development firm is truly reliable. You offer comprehensive requirements for your project and prospective team members when you first begin working with your development partner. The staffing firm locates qualified individuals and allows you to choose who you wish to hire from among them.

Otherwise, the company may use those who are currently employed by it. In any event, the best method to avoid this risk is to implement a rigorous screening and testing procedure on your end to guarantee that the available candidates are qualified and experienced enough to meet the requirements.

Shortage of Human Resources

Finding the ideal human resources for your project or company is not always possible. The reasons could be varied: looking in the incorrect country, receiving a terrible job offer, facing market competition, and so on. Alternatively, it may take a long time to discover the right individual in many circumstances.

The solution to this problem is simple: perform your study and conduct your search in places that are known for having the best developers for the technology or language in question. Also, be patient and give yourself some time for the recruiting process.


This outsourcing model necessitates your involvement and management. You’re the one in charge of the group. As a result, bad team management may result in poor results. As a result, you’ll want to be sure that you or your organization has the necessary management skills to guide your devoted development team to success. Otherwise, managed IT services should be considered.

Legal Issues

Contract negotiation is crucial because it ensures that customer-vendor relationships are transparent and secure. Your business may suffer as a result of a badly constructed contract. It could result in unforeseen outsourcing costs, a lack of quality control, lost information security, and other staffing issues.

The majority of software development outsourcing contracts fall into one of three categories: long-term dedicated development teams, short-term time-and-material projects, and fixed-price projects with a clear required scope. The sort of contract depends on your business goals, and some terms may differ, but there are a few key factors that any contract must address to avoid legal troubles escalating:

  • Penalties for any party who fails to comply with the contract’s conditions.
  • Liability clauses that outline the scope of your and your partner’s responsibilities; A warranty is given to ensure that the services provided are of a specified standard of quality.
  • Timeframes for scaling up and down a team are known as notice periods. Project execution and delivery can be hampered by ambiguous notice periods.
  • De Identification, reidentification, and anonymization of data are all examples of data protection standards.
  • If the contract is international, the controlling law will apply.
  • Terms for issuing invoices and receiving payment for invoices.
  • Non-solicitation provisions that ban each other from pursuing IT specialists.

Project Knowledge Transfer

Knowledge transfer is critical at every stage of the project, including the start-up phase, project implementation, and project completion. You risk experiencing organizational waste if the entire process is redesigned from scratch without a solid plan on what information assets to collect and how to arrange the process itself.

The following are some basic measures that your vendor should follow to ensure a successful knowledge transfer:

  • Define which items of knowledge should be passed.
  • Determine who will be in charge of knowledge transfer.
  • Check for the availability of required technical documentation: it’s critical that the new partner has as much knowledge of the existing code, infrastructure, and product as feasible.
  • Conduct essential meetings, Q&A sessions, and invite the appropriate stakeholders to the call so that only accurate information is provided on time.
  • Make some measurements to evaluate the outcomes (time spent for project kick-off, team velocity, etc.)


Using IT staff augmentation services and dedicated development teams for your organization or project is a terrific idea. However, you must be aware of the five most significant possible risks: Reliability of the team, Shortage of human resources, Mismanagement, Legal issues and Project knowledge transfer.

We’ve gone through these dangers in depth today, as well as how to successfully reduce them. It would be much easier for you to identify a dependable software development partner and safely use its IT staff augmentation services if you follow our guidelines.

About Digital Crafters

Digital Crafters provides flexible team augmentation services, we can assist you hire one or twenty developers, as well as other tech specialists such as QA engineers and technical writers, to your team. In addition to bolstering your local workforce, we offer a variety of value-added services to ensure a flawless integration of your remote development team and to assist you in growing.

Mobile App Development

Ionic or React Native App Development. Which is the best one for 2022?


When comparing cross-platform frameworks, the biggest debate is between React Native and Ionic. The terms “mobile development” and “iOS programming with Swift” and “Android development with Java” are not synonymous. We develop progressive web applications that are hybrid, cross-platform and progressive web apps. 

Basics of React Native

React Native is a cross-platform solution for developing native iOS and Android mobile apps. It’s made with React and JavaScript. It became open-source in 2015, and its popularity has skyrocketed since then. React Native is used to construct native mobile apps using JavaScript and React on both iOS and Android.

Basics of Ionic

Ionic is a hybrid platform for developing mobile apps. It allows you to use popular web technologies like JavaScript, HTML, and CSS to create high-quality, cross-platform programs. The Ionic Framework has released a free eBook that explains the differences between hybrid and native apps. The idea is that you write code once and it works on iOS, Android, the web, and desktop computers. All of the platforms have the same code base.

Are they Similar in any way?

If you’re unfamiliar with both React Native and Ionic, the descriptions above will likely sound extremely similar. Ionic allows you to create mobile, desktop, and online apps using standard web technologies such as JavaScript, CSS, and HTML. Similarly, React Native allows you to create native mobile apps using JavaScript and the React framework, which is a popular JavaScript framework. To use Ionic or React Native, you don’t require any experience with native iOS or Android programming.

How are they different?

  • Native vs Hybrid

    React Native: React Native is a framework for creating cross-platform apps that are really native. A native app is a computer program written in a specific programming language for a certain device platform, such as iOS or Android. Android apps are written in Java, while iOS apps are developed in Swift or Objective-C. The underlying widgets in React Native are all native components, offering the user a seamless experience. It’s made with JavaScript and React, but all of the components are native to iOS and Android. The beauty of React Native is that it allows you to create native apps for iOS and Android from the same code base.

    Ionic: Ionic is a cross-platform app. It creates apps for the web, desktop, and mobile using HTML, CSS, and JavaScript. To create mobile apps, hybrid apps rely on what’s known as a Web View. The goal is to reuse code across different platforms. As a result, hybrid apps will not have access to the mobile device’s native functionality out of the box. Camera, GPS, contacts, and other native features Cordova plugins are used by Ionic to incorporate native functionalities into your app. Ionic uses a browser to render its graphic elements, which requires several processes before the component appears on the screen. Larger apps may experience a performance penalty as a result of this.

  • Technology Stack

    React Native: The popular framework React is used to create React Native, which is written in JavaScript. Instead of HTML, the UI components are built in JSX. JSX appears like any other template language, yet it has all of JavaScript’s capabilities. React Native leverages React because both frameworks were created and open-sourced by Facebook, therefore it’s only natural that they used React to create React Native.

    Ionic: Ionic apps can be built with Angular, Vue, or even React. In comparison to React Native, Ionic’s tech stack is far more adaptable. You can now use Ionic with any web development framework thanks to the latest release of Ionic 4.

  • Learning Curve

    React Native: If you’ve worked with React before, you’ll find that learning React Native is a breeze. You code in React, and the concepts are the same. The only distinction is that React employs web components such as div> and p>, while React Native uses wrappers for native iOS and Android components such as View>. A React developer should be able to become a React Native developer in no time.

    Ionic: We’ve already seen how adaptable Ionic’s tech stack is. You’ll use JavaScript, CSS, and HTML, as well as your preferred web framework. Angular, React, Knockout, Vue, or any other current web framework might be used. This means that developers that use the Ionic framework will use the framework with which they are already familiar when creating apps. As a result, the learning curve isn’t as steep as it is with React Native.

  • Performance

    React Native: Ionic is closer to native performance than React Native. React Native is simply a JavaScript framework for creating native apps. It has the same appearance and feel as a native app and employs the same building blocks. The only distinction is that it is cross-platform and wraps these native building components in JavaScript. Your mobile apps will run faster and be more responsive thanks to React Native.

    Ionic: In contrast, Ionic is a hybrid approach. Because it does not create native apps, you may experience performance concerns. The native code has a lot of callbacks, which could cause latency. If you wish to use native functionality, Ionic additionally requires the Cordova plugin. Although Ionic is a fantastic tool for creating beautiful user interfaces and accelerating development, it does have significant performance concerns when compared to frameworks like React Native.

  • Developer Community

It’s a good idea to look at the community involvement for a technology while evaluating it for your team. Let’s see how React Native and Ionic stack up against one other in terms of developer community and open-source contributions. For both frameworks, the GitHub statistics provide a good measure of community activity. React Native has about 78k stars and over 1900 contributors. This suggests that it is quite well-liked in the neighborhood.

Ionic, on the other side, has roughly 38k stars and just about 330 contributors. When compared to React Native, this is less than a sixth of the contributors. When compared to Ionic, React Native offers a considerably more active and engaged developer community. This could be due to the fact that it only creates native mobile apps rather than web apps. It’s also worth noting that they’re built with React.

Final Call

So, who came out on top in the Ionic vs. React Native battle? We don’t believe anyone because, in the end, only the success of your project matters. The success of an application is determined by how well it can meet all of your business requirements. As a result, choose the appropriate framework based on your business needs. We all know that not every shoe fits everyone! Similarly, the Tech stack requirement varies depending on the project. Examine your project’s requirements carefully and choose the option that best suits your needs.

About Digital Crafters

Digital Crafters is a top Ionic and React Native app development company delivering best-in-class Ionic and React Native mobile app development services. Our team of Ionic and React Native app developers always stay updated with the latest trends in Ionic and React Native development technology making Digital Crafters one of the best ionic and React Native app development companies.

Web Development

Top Web Development Trends for 2022 and Beyond


With the rise of new technology, the field of web development has advanced, resulting in the development of dynamic website and web app solutions. Many possibilities will emerge in Web Development in 2022 and beyond, resulting in new trends in this field. Web developers will experiment with new technologies and approaches in order to discover new opportunities in the web development field.

Small businesses today are having a difficult time carving out a niche for themselves in the market, therefore they use the most up-to-date technologies to get a competitive advantage. Choosing the appropriate web development company can assist small businesses in developing up-to-date web solutions that will allow them to easily stay ahead of the competition.

The top web development trends for 2022 and beyond are as follows – 

  • Artificial Intelligence and Bots Will Advance

Chatbots powered by AI have been a part of web development trends in the previous year, and they will continue to do so this year. In 2022, AI and chatbots will evolve to a higher degree. In the following year, we will see the growth of voice assistants and conversational interfaces. Such technology-driven solutions will play a significant part in assisting users in having a better and more seamless experience.

  • Progressive Web Apps

progressive web app provides an app-like experience by leveraging the most recent web technologies. With mobile web users in mind, we can predict that progressive web apps will be the next big thing in 2022 and beyond. PWAs combine the best of mobile and web apps into one package. To put it another way, PWAs are websites that function more like mobile apps. Progressive web applications are secure, responsive, re-engageable, linkable, and independent of any connectivity, and they provide an online experience that is more like an app.

  • Single Page Applications

Single Page Applications (SPAs) are online programs that only have one page to load. The data for the pages is dynamically loaded here. When using SPAs, the user receives a seamless and uninterrupted experience.

The user does not perceive any additional delay when accessing SPA because no new pages are loaded. Simplified development, quicker loading, reusability of backend code, simplicity of debugging, offline functionality, and caching local data, if present, are all advantages of SPAs.

  • Chatbots

Chatbots are artificial intelligence (AI) algorithms that process and replicate human conversations. Users will be able to engage with applications, gadgets, and webpages as needed as the software develops. Chatbots may be customized to meet your specific business requirements. A basic chatbot may be created to answer a simple query, or a complicated one can be created to provide individualized responses to user questions.

Natural language processing, machine learning, and artificial intelligence are used by chatbots to respond to inquiries. Chatbots allow businesses to save money while also increasing operational efficiency. Chatbots may respond to as many client inquiries as they receive, reducing the need for businesses to hire customer care representatives.

  • WebAssembly (Wasm)

The World Wide Web Consortium (W3C) created WebAssembly, a portable binary instruction format. It may be used for high-level language compilation and the development of high-performance web apps. Wasm is preferred by developers because it allows code to be compiled into bytecode, which may be done in any programming language.

  • Motion UI

Another trend to keep an eye on in 2022 and beyond is Motion Design UI. It may be used to create webpages with better animation. Even though it is still in its early stages, this sector will expect increased growth by 2022. To animate the information on the page, web developers will no longer need to use JavaScript and jQuery. Web designers will be able to create websites with a simple style and improved interactivity. This will assist in providing the highest level of client satisfaction.

  • 3D Elements

No matter what industry you’re in, the customer is king! When it comes to company websites, 3D images are critical for attracting clients and keeping them on the site for an extended period of time. Virtual Reality can be costly for certain firms, therefore they can generate hyper-realistic experiences for customers by using 3D images instead. Aside from providing outstanding images, it allows users to see something more where the line between reality and the digital realm is blurred. Start-ups will be able to include the greatest 3D features into their websites by using the correct web development services.

  • Accelerated Mobile Pages

The AMP pages are HTML versions of previously published web pages. These pages load quickly and are low in weight. AMP uses stripped-down JS, stripped-down HTML, and a CDN-content delivery network that has been tuned to cache pages and speed up mobile page code.

The AMP technology improves the performance of the mobile web. Users who access information via their smartphones will benefit from AMP-enabled sites loading faster. AMP will also allow websites to improve their mobile friendliness.

As more websites embrace AMP, it has become one of the most popular technologies on the market. The number of domains using AMP grows every year.

  • Voice Search

Voice search is a type of technology that allows users to search for information by speaking to it. A voice recognition program is used by this technology to properly interpret the words uttered by users. This makes it easier for voice search to offer accurate results.

Google Assistant, Microsoft’s Cortana, and Apple’s Siri are some of the most well-known instances of voice search technologies. Many websites are now using this technology since it allows them to improve the user experience. By 2022, businesses will be able to improve their digital income by 30% by rebuilding their website based on voice search, according to Gartner.

To Conclude

In the web development industry, all aforementioned web development trends will be seen trending in 2022 and beyond. By combining such cutting-edge web technologies with the correct website builder, web developers will be able to create powerful websites and apps. This step will assist organizations in providing a better user experience to their visitors while also increasing productivity.

About Digital Crafters

Digital Crafters, being a leading web development company in San Diego, offers web application development services that elevate your online solutions. We’re a group of expert developers and designers who use Agile and Scrum to create online apps that expand. Our web development expertise includes creating SPAs, PWAs, enterprise portals, e-commerce portals, bespoke web apps, large-scale websites, web tools, and SaaS solutions that meet the demands of both your end-users and your organization.

Staff Augmentation

5 Reasons Why IT Firms Should Consider Staff Augmentation Services


Information is your business, no matter what industry you’re in. Your firm will not be able to meet the demands of your consumer base unless you have a fully functional and skilled IT department. There are various reasons to explore IT outsourcing and managed services for staff augmentation, and there is no better place to look for skilled IT consultants than a managed service provider. We offer IT solutions such as cloud computing, data backup, business continuity, and cloud archiving to cover these gaps because small and medium-sized enterprises frequently lack the cash to hire a full-time IT department.

Common Problems Faced by Managers and Why They Choose IT Outsourcing

  • The project is simply too big for the team to handle.

There are periods in a company’s life when it is necessary to undertake a substantial system overhaul or data migration. These jobs necessitate a lot of effort, but they aren’t big enough to justify hiring full-time employees who will be fired after the job is done. Staff augmentation can be used to outsource this job to a skilled IT consultant, allowing a corporation to complete the project without burning out current employees or needing to acquire untrained temporary workers.

  • The rate of IT turnover has risen.

Perhaps the organization has seen a large exodus of IT specialists or is relocating and requires temporary help. IT workers skilled in subjects might be outsourced by a corporation. Storage solutions and VPNs are subject to Internet and government compliance (Virtual Private Networks). Because managed service provider staff augmentation services are modular, the organization can alter staffing levels as full-time personnel are hired.

  • Staffing on a cyclical or seasonal basis

Some businesses are seasonal in nature, and thus require a large number of employees during particular seasons but not nearly as much during the rest of the year. Bringing in fully qualified workers from a managed service provider can avoid the requirement for costly annual training in certain situations. The service’s plug-and-play functionality makes it ideal for these businesses.

  • Staff Augmentation to cover vacations

The vacation requirements of an IT department frequently clash with the company’s requirements. On a daily basis, a number of functional departments demand technical help. It may not be practical to afford for many IT technicians to cover vacation time in a small business. A corporation can provide its IT workers vacation time without disrupting the daily operations of the business by adopting staff augmentation to outsource IT needs to a managed service provider.

  • Utilization of Staff Augmentation for Specific Technologies

It’s not always possible to hire a workforce that covers all of the expertise in the IT field. When a corporation needs a specific skill, such as HIPPA compliance or VPN setup, for a short-term project, it is more cost-effective to use staff augmentation services rather than recruit an additional employee. All of these topics can be clubbed together under one broad heading: cost-effective staffing. It is feasible to maximize revenues and grow a firm efficiently when the cost of IT services is reduced by these plug-and-play approaches.  

Benefits of Staff Augmentation Services

  • Businesses save money:

    Organizations pay solely for the assistance they require during the project period, rather than recruiting full-time personnel at a long-term expense. Companies also save money on recruiting, payroll tax, job advertising, and resume review in addition to these cost savings.

  • Acquire the Necessary Skills:

    Organizations employ staff augmentation services to find the right people for the job once they’ve defined the particular capabilities they’ll require for a project. The learning curve will be minimal because these employees already possess the necessary skill sets. Almost immediately, this skilled and experienced team begins to make a beneficial impact.

  • Get the most out of your collective experience working on similar projects:

    Because short-term personnel have typically encountered similar potential roadblocks while working on previous projects, using staff augmentation has additional benefits. They’ve usually mastered excellent strategies and solutions to any problems that arise. Their experience with typical challenges adds a lot of value to firms that aren’t familiar with similar project issues and solutions.

  • Organizations Hire Unbiased Employees:

    A small–or strong–resistance to workplace change is a typical, debilitating issue among company personnel. This is a problem that even the most prestigious companies encounter. Longer-term employees frequently reject changes because “this is how we’ve always done it.” Many people may believe this after knowing how the improvements will benefit them. Because these project veterans maintain their unbiased focus on contributing to a successfully finished project, using staff augmentation eliminates most objections.

  • The Advantage of Flexibility:

    Instead of investing time and money recruiting, interviewing, hiring, and training personnel for a specific project, businesses may use leading staff augmentation providers to respond rapidly to changing situations. A well-planned project’s chances of changing, expanding or contracting its scope, and/or encountering unanticipated roadblocks are genuine and occur frequently. These difficulties necessitate prompt, effective action, putting flexibility at the top of a project’s “must do” list.

Final Takeaway

If you’re an IT company, using the services of a high-quality external recruiting firm should be part of your talent acquisition plan. Rather than pushing these companies to follow your internal control regulations, take advantage of their ability to identify the greatest resource for you. Consider staff augmentation services as a long-term investment that will pay off in the long run.

Get a sense of the consulting services offered by Digital Crafters, and contact us if you’d like a free consultation on your outsourcing requirements.

Digital Transformation Technology

Top 7 Digital Transformation Trends for 2022

The COVID-19 pandemic caused havoc on our lives and businesses, pushing us to rethink how we work, shop, and socialize. Many of these changes will almost certainly continue. So, as we look ahead to this year, what digital transformation trends could businesses expect in 2022?

Here are some of the most important Digital Transformation trends for businesses to consider.

1.  Data Protection and Cyber Security:

In 2022, the General Data Protection Regulation (GDPR) will be at the forefront of digital transformation. Because online transactions have expanded as a result of the pandemic, cybersecurity has become increasingly crucial. Since many businesses have shifted to a remote working environment, improved security has become more important. In 2022, one of the most important features of technology and commercial interactions will be security. 

As businesses realize that their applications and automation must be secure in order to gain consumers’ trust, security-by-default will become a need. In the coming year, you can expect a high importance to be placed on transparency and safety.

2.  Hybrid Work Environment:

In the coming year, hybrid work environments will be the most popular digital transformation trend. They are rapidly expanding, and the workplaces are changing as well. Employee expectations are rising as the future of work becomes increasingly connected. In order to enhance efficiency and retain talent, businesses are being compelled to adapt and create digitally connected experiences. 

With the shift in workplace standards, an increasing number of companies are relying on hybrid or virtual team relationships. Employee expectations have changed, and the work-life balance has adjusted to allow for more time spent on activities that are not related to their employment. To increase productivity and retain employees, businesses will need to provide digital-first and connected experiences.

3.  5G and IoT:

The 5G network heralds the arrival of the next era in mobile communication. Its speed improvements will be significant, with 5G it is expected to take roughly one millisecond to reply to orders, compared to 200 milliseconds for 4G. Businesses that rely on the Internet of Things can profit from 5G’s increased efficiency in a variety of ways.

Investing in the 5G network and growing the usage of IoT in the workplace will help you cut down on all productions that are influenced by a company’s decision. 5G offers increased bandwidth, greater installation flexibility, increased dependability, and improved security. The arrival of 5G provides faster broadband speeds and more reliable mobile networks to end consumers, paving the way for a much more connected future.

4.  Cloud-based Solutions:

Cloud-based solutions are growing more popular as a result of their numerous advantages, such as scalability, cost savings, and ease of use. Many businesses are abandoning traditional on-premises software in favor of cloud-based options. Running corporate applications in the cloud is more efficient and cost-effective.

Improved data security is required for businesses and industries that use digital technologies. As technology advances, so do the threats posed by hackers, necessitating the enhancement of data security measures. Cloud-based services boost cyber-security features and keep data safe for businesses. Digital innovation will compel enterprises to use cloud solutions to priorities data security starting in 2022.

5.  Digital Banking:

Digital transitions are unavoidable, and in 2022, organizations upgraded their digital assets to boost operations. The rate at which firms transition digitally will not slow down in 2022.

Digital banking will be one of the top digital transformation trends by 2022. From loan applications to digital payments, most financial services are now available online. In the approaching years, digital banking will become more popular. In the financial sector, this will have a huge transformational influence.

6.  Business Process Automation:

In 2022, business process automation will be a must-have digital transformation trend for businesses. Small business automation, in particular. Small business owners must use business process automation in all parts of their operations to stay ahead of the competition, whether it’s accounting, marketing, or customer service. Automation will no longer be limited to enterprise-level organizations next year, especially as more affordable solutions become available.

According to a Gartner report, 77 percent of firms employ a combination of integration, automation application development, and artificial intelligence (AI) tools in their daily job. Artificial intelligence will be able to automate tasks that are repetitive or dangerous. Manufacturing, supply chain, marketing research, and other industries will benefit from this technology. Many organizations, notably Amazon’s Alexa service, already use the technology. Machine learning technology can aid with business choices and predictions by enhancing predictive analytics.

7.  Industry 4.0:

Traditional industrial processes are combined with modern integrated technologies in Industry 4.0, with the goal of reducing inefficiencies. The fourth industrial revolution will change the way firms work and benefit customers. In 2022, we’ll witness an increase in the urgency of industry 4.0, with 91 percent of manufacturers increasing their net technology spend in 2021. Organizations will strive to bring together all silo technologies they’ve implemented over the years in 2022, according to forecasts, with more productions going toward robotics and AI and machine learning becoming increasingly crucial.

Accelerate Digital Transformation with Digital Crafters

The speed with which digital transformation trends are expected to accelerate in 2022 and beyond may appear overwhelming. Big changes, on the other hand, will be seamless for you and your company if you have the correct technology on your side. Digital Crafters Digital Adoption Platform will help you optimize and accelerate your digital transformation. We give step-by-step on-screen help that guides people through complex processes. We also provide actionable information for enhancing employee competency and productivity by allowing you to track and measure your digital adoption programs.

Digital Marketing Ecommerce Shopify

How To Set Up Google Analytics For Shopify?


If you want to grow your Shopify business, you’ll have to make adjustments based on data analytics rather than guesswork. Implementing Google Analytics will provide you with the data you need to improve your store’s search visibility, conversions, and income. Implementing Google Analytics for your Shopify store may be difficult, but you’ll discover answers to these frequently asked issues and challenges in this guide:

  • What is Google Analytics, and how does it work?
  • How to Add Google Analytics Code to Your Shopify Store?
  • What Should You Track Using Google Analytics?
  • In Google Analytics, there are a few key metrics to be aware of.

What is Google Analytics?

Google Analytics is a free web analytics program that can be used to measure a range of data across a website. These include things like traffic, click-through rate, conversions, bounce rates, time on page, and so on. This free application contains essential information that can assist business owners in running a successful online store. As an online retailer, you’re probably running a number of ads, collaborating with influencers, and sending out email campaigns. All of these promotional efforts will include a link to your website.

You’ll be able to tell if your campaigns were successful if you have Google Analytics set up correctly. You can see how many people interacted with your campaign, how many of them converted, and how much money you made as a result of your efforts. You’ll be able to monitor all of your marketing funnels in one location thanks to this crucial data analytics tool. You’ll be able to see total sales and average order value in the holistic view, and you’ll be able to create bespoke reports that highlight the data that matters most to your company.

If you already have Shopify Analytics, why do you need Google Analytics?

You could believe that your Shopify Analytics platform provides all of the data you require to make an informed business choice. However, while this gives you a general overview of how your store is doing, it does not offer you with all of the information you need to make the best business decisions. 

Total sales, average order value, and conversion rate may all be seen on your Shopify Analytics dashboard. It also includes pre-built reports that require little to no configuration on your part.

Although this analytics source is convenient, it does have some significant limitations. You won’t be able to see this breakdown unless you utilize Google Analytics.

For example, if you want to analyze different traffic sources or what types of devices are typically used while completing a transaction. You may also use Google Analytics to see how your site’s visitors interact with it. If you discover that your site is mostly viewed on a mobile device, your team can start optimizing your store’s UX for those customers. 

Although Google Analytics is more complicated to use, it is the finest tool for getting a comprehensive picture of how clients interact with your online store.

You can collect the data you need to segment your customers into more successful marketing funnels and design marketing campaigns that grow with your company. With Google Analytics, you can get all of this information for free. If you want additional reports from Shopify, you’ll have to switch to a more expensive plan.

How To Implement the Google Analytics Code on Your Shopify Site?

We’ll walk you through the process of installing the Google Analytics code on your Shopify site step by step to make it as simple as possible.

  • Make a Google Business Account for Your Company:

    No concerns if you already have a Gmail account associated with your Shopify site; you may use it to access Google Analytics. To access Google Analytics, you’ll need to create a free account if you don’t already have one. Using your personal Gmail for your online store is not encouraged. It will be easier to manage access to your business information if you keep them distinct.

  • Make a Google Analytics Account:

    Universal Analytics and Google Analytics 4 are two different sorts of Google Analytics platforms. The “old” Analytics is frequently referred to as Universal Analytics. The most recent version, Google Analytics 4, provides retailers with more detailed data analytics and cross-device measurement features. Shopify does not yet support Google Analytics 4. You’ll need to create a Universal Analytics account till the situation changes. This article will assist you in setting up your Universal Google Analytics account.

  • Enable Google Analytics:

    It’s possible that your Shopify site is already activated. Make sure your code isn’t already activated before attempting to enable it. Log in to your Shopify account and select Online Store > Preferences from the drop-down menu. You may verify if your Google Analytics box is checked or not here. Your Google Analytics account is activated if you see a numerical code that starts with UA. The second method is to go to your Shopify admin and navigate to Themes > Actions > Edit Code to examine if your analytics code has been implemented. Click / theme liquid in the Layout section once you’ve arrived. You’ll want to look for tags such as ga.js, gtag, js, or analytics.js on this page. If you see one of these tags on your website, it signifies your Analytics code has been enabled.

Final Words

As the user navigate your site, they leave a lot of information behind. You can simply make strategic marketing selections by leveraging their digital presence. It may appear that using Google Analytics for Shopify is a difficult undertaking, but you don’t need a whole analytics team to undertake it.

About Digital Crafters

Digital Crafters is a well-known Shopify development firm that provides professional and effective Shopify development services to clients all around the world. We specialize in Shopify development and can create customized Shopify Ecommerce stores for any business size. Digital Crafters’ website building method contains outstanding standards and tried-and-true strategies that assure originality, just like your brand.

Contact us now to implement Google Analytics for your Shopify store.

Staff Augmentation

What is Staff Augmentation? A Team Expansion Model


Staff augmentation is gradually becoming a catchphrase in the IT employment market, enticing more large corporations to recruit remotely. Read on to know more about what staff augmentation is, what it entails, and how to make the most of it.

What is Staff Augmentation?

IT Staff Augmentation is an outsourcing technique that involves acquiring qualified technical employees from outside your company to temporarily or permanently cover open roles in your team. It enables businesses to select just those applicants who meet their needs and to downsize or expand their augmented teams as needed. A large number of companies provide staff augmentation. IT staff augmentation companies can assist you, supplement your in-house development team with qualified technical professionals on a short- or long-term basis.

IT staff augmentation is a subset of general staff augmentation. Staff augmentation is a sort of outsourcing service provided by an external supplier on a contract basis to supplement the current in-house team’s expertise and abilities. This technique entails assessing current employee capabilities and identifying what skills are required. These resources are hired directly by the vendor, which eliminates the expense and risk of creating new full-time personnel. Remote developers engaged through a staffing firm, on the other hand, are committed to just one project at a time.

Is Staff Augmentation Right for You?

It is right for you if – 

  • You already have engineers working on your product at your local office, but you’d want to expand your team by hiring a group of programmers to work on another aspect of it. You need to employ a team of 3-8 tech professionals, but owing to a skills scarcity in your area, it’s difficult. You recognize that local recruiting will take too long, and that, given the dangers and high market demand, this is not a realistic alternative.
  • You’re working on a software project with a group of programmers, and you need to expand your staff with fresh engineers. Because the group of specialists you want to employ is uncommon in your nation, you’re trying to broaden your search.
  • You work on your product with a project outsourcing business, but this model doesn’t work for you for a variety of reasons. First, you want to connect directly with your team on a regular basis, and second, you want to get to know your remote programmers so they feel like they’re a member of your local team. Both are necessary for remote teams to integrate with the local team and to be motivated to work toward a similar objective with you and your in-house team.

What are the Perks of Staff Augmentation?

  • Exceptional Productivity; In contrast to a project outsourcing team, which may manage many projects at the same time, staff augmentation allows for a greater degree of efficiency since developers are 100% focused on a single project. Working for a single customer and adhering to their large vision entails a higher degree of drive and commitment.
  • Security of IP Rights: All IP rights belong to you from the start of your collaboration with your dedicated developers.
  • Flexibility: You become more adaptable on two fronts:
  • From UI/UX designers and front-end developers to Scrum masters and product owners, you’ll have access to a diverse pool of IT specialists.
  • It’s considerably easier to replace a developer because the talent pool is larger, and you won’t have to spend extra money on the transition if you work with a staff augmentation partner. 
  • Cost Efficiency: The cost structure of staff augmentation is quite apparent. You will not be responsible for any administrative or organizational costs, such as office space, workstations, or other facilities. You simply pay a price, and the vendor takes care of the rest, allowing you to focus on your core business operations.

Other Models vs Staff Augmentation

Staff Augmentation –

With the staff augmentation approach, you have complete control over the candidates you hire and the strategies you use to manage them. Essentially, the vendor handles all organisational and administrative tasks, allowing you to focus on your core responsibilities and engage with your augmented team in the same manner that you do with your in-house engineers.

Managed Services –

The project outsourcing company is responsible for all parts of your project’s development, from forming a team with available developers to overseeing all operations on their own. You don’t require any technical knowledge in-house or to devote time to your remote development team. Customers don’t always know who’s working on their project, what developers are doing right now, or which decisions are made along the process when they outsource it.

Own R&D Centre –

You can open your own R&D center in a nation with a more favorable business climate and a larger pool of tech talent if you need to hire at least 40 people. To open your own R&D center, you’ll need to research the country’s legal framework, learn about its culture, and take all of the risks on your own.

Digital Crafters’ Staff Augmentation Services

Digital Crafters offers flexible team augmentation services, so whether you need to employ one or twenty developers, or want to add additional tech specialists like QA engineers or technical writers to your team, we can assist. Your engineers will focus on your product development full-time, with no other projects to divert their attention. You’ll be in charge of managing your developers, so they’ll feel like they’re a member of the core team. An HR/Client manager will assist you in facilitating the process if an issue develops that you or your augmented team need to discuss.

Apart from increasing your local staff, we also provide a variety of value-added services to guarantee a seamless integration of your remote development team and to assist you in growing your business.