If you want to grow your Shopify business, you’ll have to make adjustments based on data analytics rather than guesswork. Implementing Google Analytics will provide you with the data you need to improve your store’s search visibility, conversions, and income. Implementing Google Analytics for your Shopify store may be difficult, but you’ll discover answers to these frequently asked issues and challenges in this guide:
- What is Google Analytics, and how does it work?
- How to Add Google Analytics Code to Your Shopify Store?
- What Should You Track Using Google Analytics?
- In Google Analytics, there are a few key metrics to be aware of.
What is Google Analytics?
Google Analytics is a free web analytics program that can be used to measure a range of data across a website. These include things like traffic, click-through rate, conversions, bounce rates, time on page, and so on. This free application contains essential information that can assist business owners in running a successful online store. As an online retailer, you’re probably running a number of ads, collaborating with influencers, and sending out email campaigns. All of these promotional efforts will include a link to your website.
You’ll be able to tell if your campaigns were successful if you have Google Analytics set up correctly. You can see how many people interacted with your campaign, how many of them converted, and how much money you made as a result of your efforts. You’ll be able to monitor all of your marketing funnels in one location thanks to this crucial data analytics tool. You’ll be able to see total sales and average order value in the holistic view, and you’ll be able to create bespoke reports that highlight the data that matters most to your company.
If you already have Shopify Analytics, why do you need Google Analytics?
You could believe that your Shopify Analytics platform provides all of the data you require to make an informed business choice. However, while this gives you a general overview of how your store is doing, it does not offer you with all of the information you need to make the best business decisions.
Total sales, average order value, and conversion rate may all be seen on your Shopify Analytics dashboard. It also includes pre-built reports that require little to no configuration on your part.
Although this analytics source is convenient, it does have some significant limitations. You won’t be able to see this breakdown unless you utilize Google Analytics.
For example, if you want to analyze different traffic sources or what types of devices are typically used while completing a transaction. You may also use Google Analytics to see how your site’s visitors interact with it. If you discover that your site is mostly viewed on a mobile device, your team can start optimizing your store’s UX for those customers.
Although Google Analytics is more complicated to use, it is the finest tool for getting a comprehensive picture of how clients interact with your online store.
You can collect the data you need to segment your customers into more successful marketing funnels and design marketing campaigns that grow with your company. With Google Analytics, you can get all of this information for free. If you want additional reports from Shopify, you’ll have to switch to a more expensive plan.
How To Implement the Google Analytics Code on Your Shopify Site?
We’ll walk you through the process of installing the Google Analytics code on your Shopify site step by step to make it as simple as possible.
Make a Google Business Account for Your Company:
No concerns if you already have a Gmail account associated with your Shopify site; you may use it to access Google Analytics. To access Google Analytics, you’ll need to create a free account if you don’t already have one. Using your personal Gmail for your online store is not encouraged. It will be easier to manage access to your business information if you keep them distinct.
Make a Google Analytics Account:
Universal Analytics and Google Analytics 4 are two different sorts of Google Analytics platforms. The “old” Analytics is frequently referred to as Universal Analytics. The most recent version, Google Analytics 4, provides retailers with more detailed data analytics and cross-device measurement features. Shopify does not yet support Google Analytics 4. You’ll need to create a Universal Analytics account till the situation changes. This article will assist you in setting up your Universal Google Analytics account.
- Enable Google Analytics:
It’s possible that your Shopify site is already activated. Make sure your code isn’t already activated before attempting to enable it. Log in to your Shopify account and select Online Store > Preferences from the drop-down menu. You may verify if your Google Analytics box is checked or not here. Your Google Analytics account is activated if you see a numerical code that starts with UA. The second method is to go to your Shopify admin and navigate to Themes > Actions > Edit Code to examine if your analytics code has been implemented. Click / theme liquid in the Layout section once you’ve arrived. You’ll want to look for tags such as ga.js, gtag, js, or analytics.js on this page. If you see one of these tags on your website, it signifies your Analytics code has been enabled.
As the user navigate your site, they leave a lot of information behind. You can simply make strategic marketing selections by leveraging their digital presence. It may appear that using Google Analytics for Shopify is a difficult undertaking, but you don’t need a whole analytics team to undertake it.
About Digital Crafters
Digital Crafters is a well-known Shopify development firm that provides professional and effective Shopify development services to clients all around the world. We specialize in Shopify development and can create customized Shopify Ecommerce stores for any business size. Digital Crafters’ website building method contains outstanding standards and tried-and-true strategies that assure originality, just like your brand.
Contact us now to implement Google Analytics for your Shopify store.