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Configure Google Analytics eCommerce Tracking in Magento 2

 

Do you have a website? Do you have an e-commerce website? Google provides a tracking feature that allows you to keep track of all the visitors to your website. It includes improved functionality for tracking conversion ratios and measuring traffic to your website. Google Analytics is a fantastic tool for all websites, but especially for e-commerce businesses. It aids E-commerce merchants in the management of their Magento stores. Magento features a built-in Google Analytics tracking solution that allows Magento merchants to focus on enhancing their websites in specific sectors. As we all know, everything in this cutting-edge technology can be tracked.

Essentially, many E-commerce site owners are unaware of the Google Analytics tracking service’s capabilities. Google Analytics features views of visualizations and demographics, goal setup and tracking, and visitor segmentation, among other things. All of these advanced capabilities aid in the tracking of your Magento E-commerce.

Steps to Set up Google Analytics E-commerce tracking in Magento 2

  • Get Google Analytics Tracking ID

Go to your Google Analytics account and sign in. Sign up for an account if you haven’t already. Fill in your information and website address, then agree to the Terms of Service Agreement by checking the checkboxes. Go to Admin after signing in to see your Tracking ID. It’s also your Google Analytics tracking code, which you’ll need to add to your website in order to collect information about how people use your site. For the later setup, copy the code.

  • Configure Google Analytics in Magento 2

Go to Stores > Configuration in the admin panel.

Select the Google API option from the SALES section’s dropdown menu.

To activate Google API, click Yes. In the Account Number field, paste the Google Analytics tracking code you received, then click Save Config to finish the configuration.                        

  • Setup E-commerce Tracking in Magento 2

E-commerce reports are a great way to get the most out of Google Analytics. It examines your Magento 2 store’s purchase behavior and gives a wealth of information so you can improve your online sales. You may access site-wide information on orders and income, as well as certain high-level parameters, in the E-commerce overview report:

  • E-commerce conversion rate
  • Transactions
  • Total revenue
  • Average order value
  • Unique purchases
  • Quantity

And much more data.

Setting up E-commerce tracking on your Magento 2 store only takes a few clicks. To begin, go to your Google Analytics account and log in. Click the Ecommerce settings tab in the admin section.

Click the Save button after enabling E-commerce and expanded eCommerce reporting.

Finally, you’d be the best if you double-checked that Google Analytics eCommerce tracking is working properly on your Magento site. The data in your Google Analytics property takes a few minutes to load and prepare to appear in your GA real-time report. 

  • Set Enhanced Ecommerce Tracking

The last but not least step is to install Magento 2’s enhanced ecommerce tracking plugin. Return to the Google Analytics page. Ecommerce Settings may be found on the left dashboard, and you can access it by clicking on it. Enable Ecommerce and Enable Enhanced Ecommerce Reporting must both be enabled. Remember to save your modifications.

  • Verify That Everything is in Order

Finally, double-check that everything is in working order. Simply open your website’s frontend in the first tab and your Magento Google Analytics account in the second. Select Real-Time Report and then Overview. Right now, there should be one active user on the site. If that’s the case, you’ve done an excellent job and will now receive timely reports on your Magento statistics.

Final Takeaway

Google Analytics’ improved eCommerce monitoring gives you a wealth of data that will help you to sell your business more effectively and profitably. The Google Analytics integration services from Digital Crafters allows you to rapidly integrate Google Analytics into your Magento website and switch on eCommerce tracking.

Magento Services by Digital Crafters

With Magento Commerce and open-source editions, Digital Crafters is a top Magento website building company that provides great retail experiences to users. Launching new E-commerce stores, generating brand experiences, experimenting with new business models, expanding into new territories, and more are among our offerings. We offer highly customizable Magento E-commerce services and can even convert your existing store, whether you’re a startup, small business, or corporation. For all of your needs, Digital Crafters has you covered.