Digital Marketing Ecommerce Shopify

How To Set Up Google Analytics For Shopify?


If you want to grow your Shopify business, you’ll have to make adjustments based on data analytics rather than guesswork. Implementing Google Analytics will provide you with the data you need to improve your store’s search visibility, conversions, and income. Implementing Google Analytics for your Shopify store may be difficult, but you’ll discover answers to these frequently asked issues and challenges in this guide:

  • What is Google Analytics, and how does it work?
  • How to Add Google Analytics Code to Your Shopify Store?
  • What Should You Track Using Google Analytics?
  • In Google Analytics, there are a few key metrics to be aware of.

What is Google Analytics?

Google Analytics is a free web analytics program that can be used to measure a range of data across a website. These include things like traffic, click-through rate, conversions, bounce rates, time on page, and so on. This free application contains essential information that can assist business owners in running a successful online store. As an online retailer, you’re probably running a number of ads, collaborating with influencers, and sending out email campaigns. All of these promotional efforts will include a link to your website.

You’ll be able to tell if your campaigns were successful if you have Google Analytics set up correctly. You can see how many people interacted with your campaign, how many of them converted, and how much money you made as a result of your efforts. You’ll be able to monitor all of your marketing funnels in one location thanks to this crucial data analytics tool. You’ll be able to see total sales and average order value in the holistic view, and you’ll be able to create bespoke reports that highlight the data that matters most to your company.

If you already have Shopify Analytics, why do you need Google Analytics?

You could believe that your Shopify Analytics platform provides all of the data you require to make an informed business choice. However, while this gives you a general overview of how your store is doing, it does not offer you with all of the information you need to make the best business decisions. 

Total sales, average order value, and conversion rate may all be seen on your Shopify Analytics dashboard. It also includes pre-built reports that require little to no configuration on your part.

Although this analytics source is convenient, it does have some significant limitations. You won’t be able to see this breakdown unless you utilize Google Analytics.

For example, if you want to analyze different traffic sources or what types of devices are typically used while completing a transaction. You may also use Google Analytics to see how your site’s visitors interact with it. If you discover that your site is mostly viewed on a mobile device, your team can start optimizing your store’s UX for those customers. 

Although Google Analytics is more complicated to use, it is the finest tool for getting a comprehensive picture of how clients interact with your online store.

You can collect the data you need to segment your customers into more successful marketing funnels and design marketing campaigns that grow with your company. With Google Analytics, you can get all of this information for free. If you want additional reports from Shopify, you’ll have to switch to a more expensive plan.

How To Implement the Google Analytics Code on Your Shopify Site?

We’ll walk you through the process of installing the Google Analytics code on your Shopify site step by step to make it as simple as possible.

  • Make a Google Business Account for Your Company:

    No concerns if you already have a Gmail account associated with your Shopify site; you may use it to access Google Analytics. To access Google Analytics, you’ll need to create a free account if you don’t already have one. Using your personal Gmail for your online store is not encouraged. It will be easier to manage access to your business information if you keep them distinct.

  • Make a Google Analytics Account:

    Universal Analytics and Google Analytics 4 are two different sorts of Google Analytics platforms. The “old” Analytics is frequently referred to as Universal Analytics. The most recent version, Google Analytics 4, provides retailers with more detailed data analytics and cross-device measurement features. Shopify does not yet support Google Analytics 4. You’ll need to create a Universal Analytics account till the situation changes. This article will assist you in setting up your Universal Google Analytics account.

  • Enable Google Analytics:

    It’s possible that your Shopify site is already activated. Make sure your code isn’t already activated before attempting to enable it. Log in to your Shopify account and select Online Store > Preferences from the drop-down menu. You may verify if your Google Analytics box is checked or not here. Your Google Analytics account is activated if you see a numerical code that starts with UA. The second method is to go to your Shopify admin and navigate to Themes > Actions > Edit Code to examine if your analytics code has been implemented. Click / theme liquid in the Layout section once you’ve arrived. You’ll want to look for tags such as ga.js, gtag, js, or analytics.js on this page. If you see one of these tags on your website, it signifies your Analytics code has been enabled.

Final Words

As the user navigate your site, they leave a lot of information behind. You can simply make strategic marketing selections by leveraging their digital presence. It may appear that using Google Analytics for Shopify is a difficult undertaking, but you don’t need a whole analytics team to undertake it.

About Digital Crafters

Digital Crafters is a well-known Shopify development firm that provides professional and effective Shopify development services to clients all around the world. We specialize in Shopify development and can create customized Shopify Ecommerce stores for any business size. Digital Crafters’ website building method contains outstanding standards and tried-and-true strategies that assure originality, just like your brand.

Contact us now to implement Google Analytics for your Shopify store.


How to Optimize your E-commerce Store for Voice Search?


Voice Search is an upsurge to the future of E-commerce and moving ahead it will be the new normal for everyone across the globe.

If you own an E-commerce store, it is very important to be as visible as you can in the results of search engines. The higher your rank is, there are more chances for you to drive considerable organic traffic to your store. You must remember that there will be people who are already interested in the type of products you sell. With the advancements in technology, the search is taking many different forms and the one getting most popular is the voice search.

What Does Voice Search Mean?

It is a feature in which the user gives a voice command and on the basis of references to the voice command, it searches over the internet and finds the relevant product, website or app. In technical terms, it involves open domain keyword queries on any kind of information on the internet. This search is interactive and includes continual refinement by asking for clarification. The search can be done with any device which takes voice as input. The ways in which voice searches can be activated are –

  • Click on the voice command icon.
  • Call out the name of the virtual assistant device you use.
  • Click on the Home button or gesture on the User Interface.

It was stated by Google that every 5th search made on a mobile device is made by voice and the number of voice searches is only going to increase by the end of 2021. The audio searches in the future will be more natural, engaging and more vocal. The market is hit by a lot of voice assistant devices with which the voice tech is getting more natural and advanced. The popular voice assistants are Google Home, Amazon Alexa, Windows 10 Cortana, Apple Siri and more. During the outbreak of the coronavirus, the users of voice assistants have increased from 46% to 52% and this trend will see a significant increase in upcoming years in the E-commerce industry.

Voice Search Changed the Traditional way of Searching

There are many different ways a customer can search through voice when compared to the traditional search. If a customer wants to buy a pair of Reebok shoes, then in traditional search he/she would simply write a phase “Reebok Shoes”. However, in voice search, the phrase gets more conversational like “Hey Google, from where can I purchase a pair of Reebok shoes?” or “Hey Google, I want to buy Reebok shoes”. One can even enquire about the weather like “Ok Google, how is the weather today” “Ok Google, how about the weather this weekend”.

As per the PPC report, there are high chances that user will search their questions through voice and hence the E-commerce store owners should consider voice search to be a top-funnel activity.

Strategies you can Adopt to Optimize your E-commerce Store for Voice Search

If a customer is searching for a product or service that you are offering, then you should know what changes you have to follow if you want to be discoverable. First of all, you should be following all the Search Engine Optimization techniques and provide an engaging user experience. Even voice search is ultimately a search and if your website appears in search engine result pages (SERP), then you have higher chances of being found by the users. Following are some of the strategies that you can adopt for your online store –

  • Optimize for Questions:

    The majority of the voice searches come in the form of questions instead of phrases. Instead of saying “Shoe stores in California”, the user might ask “Where is the nearest shoe store?” or “Tell me the best shoe stores in California”. You should structure your content after keeping this thing in mind so that it answers your customer’s questions instead of just inserting the phrases and keywords. The trigger words should be paid attention to for the best results like “What”, “How”, “Best” and more.

  • Aim for Featured Snippets:

    The E-commerce store owner should aim for obtaining the “Position Zero” or the featured snippet on the search results page and this will be a game-changer in a voice-search dominated world. For Google, a snippet is the zero result and its place is on the top of any other search result in a query. So, if there is a snippet for a voice search query, the website and the content will be read back to the users by Siri and Google Assistant. You can optimize your content for featured snippets by answering and restating the question briefly on the target page and make sure the most relevant keywords are incorporated in the title, page URL and H1 tag.

  • Use Natural Language:

    In voice search, it is assumed that users enter a query in a similar way in which they speak in real life. Even Google supports this fact and states that more than 70% of the requests to the Google Assistant are asserted in natural language and does not involve typical keywords people use when typing in a web search. The key will be to focus on long-tail keywords as in voice search people look for specific information and enter longer queries. You need to identify the conversational search queries and brainstorm the phrases and keywords that your prospective customers are likely to enter.

  • Optimize for Local Search:

    If you are into the local markets, voice search must be used to get in front of customers who are looking for a similar product in their city. The local retailers need to create web content that covers everything about their product or service. It is very important for the local retailers to answer localized search queries with targeted long-tail keywords. You can also create store locator pages that can increase the ranking for localized search.

Final Words

Voice search is not just a trending piece of technology, it is becoming a part of the daily lives of consumers and totally changing the way people used smart devices and search engines. If you want to keep up with the consumers and their voice search queries, this is the right time to kickstart it. Optimize your E-commerce store with the above-mentioned strategies and keep testing them to obtain the top spot in SERPs.

About Digital Crafters

Voice search has totally transformed the way people use and search on the internet. It should be a critical consideration in the development lifecycle and SEO enhancement of your website. Digital Crafters help businesses in developing mobile and web solutions, SEO and enabling voice search for E-commerce store. We craft a unique strategy that involves both traditional SEO activities and voice search optimization.

Write to us at for more details about our services.


E-Commerce Sales Funnel – Business Optimization at Its Core

E-commerce sales funnel is an interpretation of a user’s path from the moment they come on your E-commerce website till the point they convert i.e., complete the desired action. Every business has a unique sales funnel depending on the structure of the E-commerce website but the essentials of the E-commerce sales funnel will always remain the same. Every stage of the E-commerce funnel is designed in such a way that the prospect is moved closer towards the conversion point and a successfully completed purchase. 

Why Do You Need E-commerce Sales Funnel?

The sales funnel accurately presents the expected movement of a buyer who came to the site through a referral link, advertising channel, mailing list or search and took a certain action. When the conversion funnel is well-optimized, it helps in moving out of the practically breaking even situation and start making profits. Below, is a common example of an E-commerce sales funnel. 

At the top of the funnel, people just walk past your store and only half of them decide to go in and view the products and offers you have. About one-third of them put something in the shopping cart and only around one-fifth of them will complete the purchase. 

Stages of E-commerce Sales Funnel

A usual E-commerce sales funnel has four steps and on each of them, the consumer makes decisions based on their view of your product, brand and competitors. 

Awareness: In the first stage, the consumer is becoming familiar with the brand and its offerings. This critical stage requires useful content and high-quality advertising. Dynamic content can help in enhancing conversion rates with visual influence. People choose from multiple offers and you should be able to convince them that your solution is the best. 

Engagement: The targeted traffic is now driven to your website through your regular and paid channels but you need to keep a check that your audience doesn’t escape. You need to keep the customers engaged and interested in your offers by providing educational and entertainment value. They are already browsing the website and considering buying something, your goal is to move them down to the funnel and fulfil the next step. 

Desire: Help the customer in forming a desire for the certain offer they are already interested in. State the particular benefits of your product or service apart from all the features. The marketing message and not-so-obvious benefits should be focused on the end consumer. The user should be convinced that your products are the best and push them to add products to their cart. 

Action: Make the user click on the buy now button and complete the transaction. Evaluate the whole checkout process and what can make a person refuse to buy the product. This can be anything like high shipping costs, lack of alternative payment methods and more. 

Lesson 2: Social media and engagement : How does social media work with the  engagement funnel?

Best Strategies That Help Convert Better at Every Stage of the Funnel

  1. Outline a Customer Journey: The purchase journey can be mapped with Google Analytics and you can find out what people are doing when they visit the pages on your website. Which domains bring the most traffic? On average, how many touchpoints does the consumer make before making a purchase? With the help of Facebook ads, you can also communicate your value proposition and users can quickly understand what the business is all about. 
  2. Pair Funnel Stages with Conversion Triggers: In the four stages mentioned above, you can list the things you want to show at each stage and page on your site. Special Facebook discounts and sales promotion work across the stages of the E-commerce sales funnel. You can also get the user’s attention in the first phase by offering welcome discounts. You can also direct the visitors to a relevant blog post and if the content is being responded to, the user will click on the ad and visit the site. 
  3. Analyze the Moment When User Turns into a Customer: In E-commerce businesses, when a visitor submits his contact information, he/she becomes a lead and this is where a good lead generation strategy is needed. In the phase of consideration, Email should be an important channel in generating leads. Email marketing and social proof together can take the user to the next step. A tempting offer along with lead magnets, promotion, sales, contests and more will increase your sales.

Final Words

The E-commerce sales funnel can be discouraging but with the right data, you can enhance the user experience and eventually sales. It is necessary to optimize E-commerce sales funnel along with your pages and content for each stage of the conversion and track the KPIs that are most important to your funnel. You can even collect more data with behavior reports, A/B tests and posts. Implement the above-mentioned strategies step by step and you will surely reach the set goals. 

About Digital Crafters

Digital Crafters is a leading E-commerce website development company providing the best-in-class E-commerce development services to its clients along with technical consultation and development plans for specific requirements. Our E-commerce development services make use of the latest technologies and constant support and maintenance to assure excellent services. 

Write to us at for a free consultation.


Best Apps for Shopify Stores in 2021

When your E-commerce business is running with Shopify, adding the applications can be quite expensive but they give an exceptional value to your online store. If you have worked with Shopify earlier, you definitely must be wondering “Which Shopify apps are the best?”. We are putting an effort into cutting down your research and will walk you through the best paid and free Shopify apps that you need to install today. These best Shopify apps are from all the categories, ranging from reporting to customer service and sales to marketing. 

The app store of Shopify is packed with useful tools for businesses, who want to enhance their sales. The Shopify platform has remained ahead of the competition constantly because of its modern interface, support options and the best app stores on the market. There is no comparison with the Shopify apps, they are much easier to install and use when compared to other platforms. So, let’s get started counting down the best Shopify apps in the market.

Recommended Free Shopify Apps

  • Product Review – Photo Reviews: Product and photo reviews are among the highest driving factors for a buyer’s decision. This Shopify app helps you in increasing the review submission rate by enabling users to upload several images at a time and display the review reminder on the order view page and my account page. With this app, you can also send up to three follow up emails to motivate customers to leave reviews. 
  • Oberlo – AliExpress Dropshipping: Oberlo is a very efficient dropship app from AliExpress which is the biggest marketplace in China. It integrates into your store seamlessly and helps you import products from suppliers and you can start selling immediately. With this, you can directly ship your products to the customers from the warehouse of suppliers. This app is free with no limit on orders provided you have less than 500 products in your store. 
  • Google Shopping: As an E-commerce business owner, you need multiple channels to promote the products and Google Shopping is one effective way to generate more sales. This Shopify app links your Shopify with your Google Merchant Center account and displays your products on the Google Shopping page. It keeps everything updated regarding stock levels and prices and trusted by over 2000 merchants. 
  • Super Pinch and Zoom – Before the purchase, the only point of contact for your customer with the product is the images. With the Super Pinch and Zoom app, the customers can see details of the product they care about at a higher resolution. It reduces abandon rates and pre-purchase thoughts and increases sales with variant images and color switches. 
  • Wiser – Personalized Recommendations: Wiser Shopify app is created by Expert Village Media and is a product upsell and Personalized Recommendations app that enables Shopify stores to display recommendation products in different types – Recently Viewed, Trending Products, Frequently Bought Together, Related items, Similar Products, Top Selling Products, Also Bought etc. With these upsell and cross-sell widgets, your store’s revenue will definitely be increased by 20-30%.

Recommended Shopify Apps for Marketing

  • AVADA SMS and Email Marketing Automation: This is a powerful app to maximize the potential of e-mail marketing and offers both mass sending campaigns and automation. With automated workflows and attractive email templates, the merchants can launch their campaigns and make easy conversions. This Shopify app also gives reports on the overall performance of each campaign and thus you can evaluate the effectiveness and make changes accordingly.
  • Growave – All-in-one marketing app: With Growave, you can reach, engage and convert visitors in the most efficient way. This is a one-stop for boosting social sharing, increasing customer retention and growing your brand. It claims to be around 7 apps in one which includes social sharing, notifications, community, questions and answers, reviews, wish lists, loyalty and rewards and more.    

Recommended Shopify App for SEO

  • SEO Suite – SEO Image Optimizer: It is an all-in-one solution for store owners to effortlessly implement on-page SEO for Shopify. This app helps in enhancing the user experience and site loading speed by compressing images without hampering the quality, adding HTML sitemaps and playing preloading instant pages. It is straightforward and user-friendly and empowers even non-tech users to boost traffic, site rankings and sales in very few clicks. 

Recommended Shopify Apps to Boost Sales

  • AVADA Boost Sales 14 in 1: This is a robust solution to enhance your sales and conversions, this shows interactions with customers through sales pops, creates a sense of urgency with timers and increases customer’s trust and thus their purchase process is accelerated. It has many new features like inactive tab, add to cart animation, sticky add to cart, hide dynamic check button, content protection and more. 
  • SMART Bundle Upsell – Smart upsells: This Shopify app enables the merchant to offer a customer free shipping or discount if they have added enough products into the cart. This app tracks all the items in the cart and makes sure that upsell products match their buying behavior’s. This just takes 30 seconds to get installed and generate revenue immediately. 

Recommended Shopify Apps for Reviews, Loyalty and Rewards

  • Smile-Loyalty program: This app helps you in giving incentives and rewards to your customers for loyalty. It gives the customer a platform to write reviews and share the product with friends and family. You can increase customer engagement by creating programs and letting the shoppers spread the word about your business.
  • Photo & Social Reviews – Collect and display reviews: This Shopify app is created by Kudo buzz, you can collect and display reviews from Facebook, Amazon, Google, Etsy and more in photo, video or text forms. This content can also enhance your site’s SEO and altogether your marketing effort.  

Recommended Shopify Apps for Customer Support

  • Shipway – Post-purchase automation app: This app is for merchants who want to offer a premium post-purchase experience. This is the best Shopify app and will let the merchant share real-time tracking updates, delivery alerts via WhatsApp/email/SMS and even ask customers to leave a review after the purchase. This develops a sense of trustworthiness and transparency among the customers. Shipway is amazing for drop shipping stores as it integrates with over 500 shipment carriers across the globe.
  • Return Magic – Product return solution: Return Magic helps the merchants in getting prepared for that dissatisfied customer who will return the product no matter what. It efficiently deals with the return processes by letting the merchant generate and print return labels, automate gift cards or money refunds and offer exchanges to personalize the process. This creates a comfortable return portal for the shoppers who may come back and buy again. 

Final Words

Shopify is a robust and powerful E-commerce platform and its apps make it even more effective. If you are looking to set up a business, the above apps can help you in improving the store’s functionality and customer experience. Making a profit with the best Shopify apps is easier than ever as it streamlines the selling process and boosts revenue. Pick the most suitable app from the above recommendations for your business and enhance your E-commerce journey. 

About Digital Crafters

Digital Crafters is a well-known Shopify Development company offering professional and efficient Shopify development services across the globe. We are specialized in Shopify development and provide the user with customized Shopify E-commerce stores for any size of business. The website development process of Digital Crafters includes excellent benchmarks and proven strategies that ensure uniqueness just like your brand.

Write to us at for a free consultation.