E-Commerce Sales Funnel – Business Optimization at Its Core

E-commerce sales funnel is an interpretation of a user’s path from the moment they come on your E-commerce website till the point they convert i.e., complete the desired action. Every business has a unique sales funnel depending on the structure of the E-commerce website but the essentials of the E-commerce sales funnel will always remain the same. Every stage of the E-commerce funnel is designed in such a way that the prospect is moved closer towards the conversion point and a successfully completed purchase. 

Why Do You Need E-commerce Sales Funnel?

The sales funnel accurately presents the expected movement of a buyer who came to the site through a referral link, advertising channel, mailing list or search and took a certain action. When the conversion funnel is well-optimized, it helps in moving out of the practically breaking even situation and start making profits. Below, is a common example of an E-commerce sales funnel. 

At the top of the funnel, people just walk past your store and only half of them decide to go in and view the products and offers you have. About one-third of them put something in the shopping cart and only around one-fifth of them will complete the purchase. 

Stages of E-commerce Sales Funnel

A usual E-commerce sales funnel has four steps and on each of them, the consumer makes decisions based on their view of your product, brand and competitors. 

Awareness: In the first stage, the consumer is becoming familiar with the brand and its offerings. This critical stage requires useful content and high-quality advertising. Dynamic content can help in enhancing conversion rates with visual influence. People choose from multiple offers and you should be able to convince them that your solution is the best. 

Engagement: The targeted traffic is now driven to your website through your regular and paid channels but you need to keep a check that your audience doesn’t escape. You need to keep the customers engaged and interested in your offers by providing educational and entertainment value. They are already browsing the website and considering buying something, your goal is to move them down to the funnel and fulfil the next step. 

Desire: Help the customer in forming a desire for the certain offer they are already interested in. State the particular benefits of your product or service apart from all the features. The marketing message and not-so-obvious benefits should be focused on the end consumer. The user should be convinced that your products are the best and push them to add products to their cart. 

Action: Make the user click on the buy now button and complete the transaction. Evaluate the whole checkout process and what can make a person refuse to buy the product. This can be anything like high shipping costs, lack of alternative payment methods and more. 

Lesson 2: Social media and engagement : How does social media work with the  engagement funnel?

Best Strategies That Help Convert Better at Every Stage of the Funnel

  1. Outline a Customer Journey: The purchase journey can be mapped with Google Analytics and you can find out what people are doing when they visit the pages on your website. Which domains bring the most traffic? On average, how many touchpoints does the consumer make before making a purchase? With the help of Facebook ads, you can also communicate your value proposition and users can quickly understand what the business is all about. 
  2. Pair Funnel Stages with Conversion Triggers: In the four stages mentioned above, you can list the things you want to show at each stage and page on your site. Special Facebook discounts and sales promotion work across the stages of the E-commerce sales funnel. You can also get the user’s attention in the first phase by offering welcome discounts. You can also direct the visitors to a relevant blog post and if the content is being responded to, the user will click on the ad and visit the site. 
  3. Analyze the Moment When User Turns into a Customer: In E-commerce businesses, when a visitor submits his contact information, he/she becomes a lead and this is where a good lead generation strategy is needed. In the phase of consideration, Email should be an important channel in generating leads. Email marketing and social proof together can take the user to the next step. A tempting offer along with lead magnets, promotion, sales, contests and more will increase your sales.

Final Words

The E-commerce sales funnel can be discouraging but with the right data, you can enhance the user experience and eventually sales. It is necessary to optimize E-commerce sales funnel along with your pages and content for each stage of the conversion and track the KPIs that are most important to your funnel. You can even collect more data with behavior reports, A/B tests and posts. Implement the above-mentioned strategies step by step and you will surely reach the set goals. 

About Digital Crafters

Digital Crafters is a leading E-commerce website development company providing the best-in-class E-commerce development services to its clients along with technical consultation and development plans for specific requirements. Our E-commerce development services make use of the latest technologies and constant support and maintenance to assure excellent services. 

Write to us at for a free consultation.


Best Apps for Shopify Stores in 2021

When your E-commerce business is running with Shopify, adding the applications can be quite expensive but they give an exceptional value to your online store. If you have worked with Shopify earlier, you definitely must be wondering “Which Shopify apps are the best?”. We are putting an effort into cutting down your research and will walk you through the best paid and free Shopify apps that you need to install today. These best Shopify apps are from all the categories, ranging from reporting to customer service and sales to marketing. 

The app store of Shopify is packed with useful tools for businesses, who want to enhance their sales. The Shopify platform has remained ahead of the competition constantly because of its modern interface, support options and the best app stores on the market. There is no comparison with the Shopify apps, they are much easier to install and use when compared to other platforms. So, let’s get started counting down the best Shopify apps in the market.

Recommended Free Shopify Apps

  • Product Review – Photo Reviews: Product and photo reviews are among the highest driving factors for a buyer’s decision. This Shopify app helps you in increasing the review submission rate by enabling users to upload several images at a time and display the review reminder on the order view page and my account page. With this app, you can also send up to three follow up emails to motivate customers to leave reviews. 
  • Oberlo – AliExpress Dropshipping: Oberlo is a very efficient dropship app from AliExpress which is the biggest marketplace in China. It integrates into your store seamlessly and helps you import products from suppliers and you can start selling immediately. With this, you can directly ship your products to the customers from the warehouse of suppliers. This app is free with no limit on orders provided you have less than 500 products in your store. 
  • Google Shopping: As an E-commerce business owner, you need multiple channels to promote the products and Google Shopping is one effective way to generate more sales. This Shopify app links your Shopify with your Google Merchant Center account and displays your products on the Google Shopping page. It keeps everything updated regarding stock levels and prices and trusted by over 2000 merchants. 
  • Super Pinch and Zoom – Before the purchase, the only point of contact for your customer with the product is the images. With the Super Pinch and Zoom app, the customers can see details of the product they care about at a higher resolution. It reduces abandon rates and pre-purchase thoughts and increases sales with variant images and color switches. 
  • Wiser – Personalized Recommendations: Wiser Shopify app is created by Expert Village Media and is a product upsell and Personalized Recommendations app that enables Shopify stores to display recommendation products in different types – Recently Viewed, Trending Products, Frequently Bought Together, Related items, Similar Products, Top Selling Products, Also Bought etc. With these upsell and cross-sell widgets, your store’s revenue will definitely be increased by 20-30%.

Recommended Shopify Apps for Marketing

  • AVADA SMS and Email Marketing Automation: This is a powerful app to maximize the potential of e-mail marketing and offers both mass sending campaigns and automation. With automated workflows and attractive email templates, the merchants can launch their campaigns and make easy conversions. This Shopify app also gives reports on the overall performance of each campaign and thus you can evaluate the effectiveness and make changes accordingly.
  • Growave – All-in-one marketing app: With Growave, you can reach, engage and convert visitors in the most efficient way. This is a one-stop for boosting social sharing, increasing customer retention and growing your brand. It claims to be around 7 apps in one which includes social sharing, notifications, community, questions and answers, reviews, wish lists, loyalty and rewards and more.    

Recommended Shopify App for SEO

  • SEO Suite – SEO Image Optimizer: It is an all-in-one solution for store owners to effortlessly implement on-page SEO for Shopify. This app helps in enhancing the user experience and site loading speed by compressing images without hampering the quality, adding HTML sitemaps and playing preloading instant pages. It is straightforward and user-friendly and empowers even non-tech users to boost traffic, site rankings and sales in very few clicks. 

Recommended Shopify Apps to Boost Sales

  • AVADA Boost Sales 14 in 1: This is a robust solution to enhance your sales and conversions, this shows interactions with customers through sales pops, creates a sense of urgency with timers and increases customer’s trust and thus their purchase process is accelerated. It has many new features like inactive tab, add to cart animation, sticky add to cart, hide dynamic check button, content protection and more. 
  • SMART Bundle Upsell – Smart upsells: This Shopify app enables the merchant to offer a customer free shipping or discount if they have added enough products into the cart. This app tracks all the items in the cart and makes sure that upsell products match their buying behavior’s. This just takes 30 seconds to get installed and generate revenue immediately. 

Recommended Shopify Apps for Reviews, Loyalty and Rewards

  • Smile-Loyalty program: This app helps you in giving incentives and rewards to your customers for loyalty. It gives the customer a platform to write reviews and share the product with friends and family. You can increase customer engagement by creating programs and letting the shoppers spread the word about your business.
  • Photo & Social Reviews – Collect and display reviews: This Shopify app is created by Kudo buzz, you can collect and display reviews from Facebook, Amazon, Google, Etsy and more in photo, video or text forms. This content can also enhance your site’s SEO and altogether your marketing effort.  

Recommended Shopify Apps for Customer Support

  • Shipway – Post-purchase automation app: This app is for merchants who want to offer a premium post-purchase experience. This is the best Shopify app and will let the merchant share real-time tracking updates, delivery alerts via WhatsApp/email/SMS and even ask customers to leave a review after the purchase. This develops a sense of trustworthiness and transparency among the customers. Shipway is amazing for drop shipping stores as it integrates with over 500 shipment carriers across the globe.
  • Return Magic – Product return solution: Return Magic helps the merchants in getting prepared for that dissatisfied customer who will return the product no matter what. It efficiently deals with the return processes by letting the merchant generate and print return labels, automate gift cards or money refunds and offer exchanges to personalize the process. This creates a comfortable return portal for the shoppers who may come back and buy again. 

Final Words

Shopify is a robust and powerful E-commerce platform and its apps make it even more effective. If you are looking to set up a business, the above apps can help you in improving the store’s functionality and customer experience. Making a profit with the best Shopify apps is easier than ever as it streamlines the selling process and boosts revenue. Pick the most suitable app from the above recommendations for your business and enhance your E-commerce journey. 

About Digital Crafters

Digital Crafters is a well-known Shopify Development company offering professional and efficient Shopify development services across the globe. We are specialized in Shopify development and provide the user with customized Shopify E-commerce stores for any size of business. The website development process of Digital Crafters includes excellent benchmarks and proven strategies that ensure uniqueness just like your brand.

Write to us at for a free consultation.