Mobile App Development

Progressive Web Apps vs Native Apps: Which one is the Best?

Users choose companies who have mobile apps and offer a great mobile experience as the focus shifts to mobile. PWAs let you deploy faster, keep expenses under control, and reach out to consumers across various platforms, while native applications provide an excellent end-user experience — better mobile UX and more functionality.

What should your strategy for developing mobile apps be? Should you create a progressive web app or settle with a native app? Let’s try to compare PWAs and native applications to determine which is best for your business’s growth and which your users prefer.

What are PWAs? Pros and Cons

A progressive web app is a website that mimics the functionality of a native mobile application. The fundamental difference between a native mobile app and a PWA is that the latter runs on the web and does not require downloading from an app store. PWAs can save data on a user’s device in the cache thanks to service workers. Users may stay up to date at all times, regardless of how fast their internet connection is. Twitter, for example, has a progressive web application as well as native mobile apps for iOS and Android.

Advantages of PWAs

  • Accessibility: PWAs have a significant benefit over native apps is that they are not dependent on app stores. Customers do not have to download PWAs or consume a lot of storage space. A web browser is all that is required.
  • Autonomous Functionality: A PWA can function in an offline mode, allowing users to visit the online store at any time and keeping them up to date.
  • SEO Optimization: Because PWAs have URLs, they are indexed by Google. Customers can quickly locate a PWA by utilizing a search engine.
  • Cheap and Fast Development: PWAs are less expensive, quicker, and easier to create than native apps. Native app development for both platforms necessitates the use of unique technologies. HTML, CSS, and JavaScript are all that is necessary for a PWA.

Disadvantages of PWAs

  • Feature Restrictions: The functionality of PWAs is limited because they are merely half apps. Some functions are unavailable to PWAs. Calendars, contacts, browser bookmarks, and alarms, for example, are not accessible to PWAs.
  • No Indoor Geolocation: Bluetooth, which is required for indoor geolocation, is not accessible to progressive web apps.
  • Limited Web Browser Support: All web browsers do not support PWAs. Progressive web apps are designed for Android and do not work in Safari. Given that Safari is the most popular browser in the United States, with majority of the market share, you run the risk of losing a huge mobile app audience if you just have a PWA.
  • No Consumer Data: PWAs, unlike native mobile apps, don’t have access to customer data like contacts and social accounts.

What are Native Mobile Apps? Pros and Cons

Native mobile apps are designed to work best on iOS or Android devices. As a result, a native app can access all of a device’s features. A native mobile app must be downloaded from an app store before it can be used. PWAs skip this step, but they also don’t have any particular benefits for iOS users.

Advantages of Native Apps

  • Enhanced Performance: Native apps have a high level of performance because they are designed and optimized for a specific platform. Native apps are downloaded directly to smartphones and take advantage of the device’s processing power.
  • Geofencing: Native mobile apps, unlike PWAs, may utilize fundamental operating system functionality like geofencing. When a user approaches a geofenced location, they receive a push notification.
  • Interaction with Other Apps: Native mobile apps may interact with other apps, allowing you to connect to third-party services with ease: from Facebook permission to FedEx shipping, any interface with an external service is available.
  • Customizable: Native mobile apps offer a lot of flexibility in terms of user interface and experience. Online store owners can tailor their stores to their liking and differentiate themselves from the competition by including unique features.

Disadvantages of Native Apps

  • High Cost of Development: Unlike PWAs, native mobile apps are difficult to develop and maintain. Owners of e-commerce stores must create and maintain mobile apps for each platform.
  • User Acquisition: To use it, customers must first download a native app from the app store. Most online customers regard this as an additional step in their online shopping process. As a result, customers may think of a PWA as more accessible.

PWAs VS Native Apps: Which to Choose?

With so many benefits to both Native Apps and PWAs, it’s critical that you consider every detail and take the best approach for your business strategy and resources. As you can see, PWAs and Native Apps are equally important for any type and size of organization, including start-ups, fast-growing businesses, and corporations.

In some circumstances, you may require a quick and cost-effective solution, therefore a PWA is preferable. A PWA, on the other hand, may not meet the device’s minimum performance requirements or cover all of its features. You might want to consider creating a Native App in this case. Otherwise, you can combine the two to improve the customer experience while also reaching a larger audience.

About Digital Crafters

We help retailers create their own e-commerce solution that includes both a PWA storefront and a native mobile app at Digital Crafters. Retailers can reach more customers and provide a better shopping experience with our consolidated solution.

Mobile App Development

Everything You Need to Know About Progressive Web Apps for eCommerce


With the introduction of Progressive Web apps, many businesses have started to leverage this technology to deliver a more engaging user experience and engage with their target audience more quickly. As a result, PWA development services are growing in popularity across a wide range of sectors.

The eCommerce industry is one of the sectors that is benefiting from the game-changing PWA technology. After all, it marks a step forward for mobile-based enterprises. The PWA platform enables eCommerce businesses to concentrate on enhancing customer experiences. It allows brands to grow three times faster than they might on an eCommerce site. According to Statista, we may expect a massive growth in mobile-driven commerce that will generate more than $400 billion in revenue by 2024. Progressive Web Apps are the driving force behind this surge in mobile commerce.

What is a Progressive Web App?

A Progressive Web App (PWA) is a hybrid of a website and an app. It’s a website that behaves and appears to be a native app. It’s quick, gives push notifications, works offline, and can be placed to the home screen of your phone.

Unlike a native app, a PWA is a hybrid method to create a platform that can be used as both an app and a website. PWAs aren’t available in the app store. They are, nevertheless, as quick and simple to use as native programs. PWAs may appear to be a terrific answer for sellers expecting higher conversions because mobile phones are the key traffic source, especially for eCommerce stores.

How Progressive Web Apps Help eCommerce Stores?

The benefits of Progressive Web Apps (PWAs) for eCommerce organizations are numerous. PWAs make online shopping as easy as possible, and we can expect them to reign and revolutionize the mobile-commerce landscape for the reasons listed below.

  • Reduces Development Time and Cost:

    Because PWAs are built on reusable code, developers can reuse them several times. Whereas, in order to construct an app, you’ll need distinct code for each platform. Furthermore, in order to gain approval from both platforms’ reviewers, your programme must meet specified requirements. You’ll need to put in more effort, money, time, and resources if you want to target two groups with devices that run on separate operating systems.

  • Huge Marketing Scope:

    Search engines are tweaking their voice-based searches in minor ways. Sellers, too, should fine-tune their skills. PWA is a fantastic SEO technique that an app cannot manage, even if it is present on the app stores. Because PWA is a native site, it improves searchability right away.

  • Creates a link between customers and merchants:

    Users do not need to download an app to use a Progressive Web App. As a result, the cognitive strain that customers often face while downloading apps is reduced. Users are now more mindful of the quantity of apps on their phones. Because consumers’ phones have limited storage capacity, the present practice is to keep a minimal number of mobile apps.

  • Offline Functionality:

    PWAs’ USPs are their cache and service worker APIs. Service workers are responsible for obtaining cache elements and sending notifications while operating in the background. They sync local alterations to the local server and save updated material in a browser’s cache. As a result, even if your app’s users are unable to access the internet due to a poor connection, PWAs can assist with regular navigation.

  • Saves Storage Data and Space:

    Users always save internet and data costs, whether it is critical for an eCommerce firm or not. PWAs are saviors for eCommerce businesses in this regard. A PWA takes up only a few MBs of storage space in the phone memory as compared to an app that takes up 50MB.

  • Responsiveness and Flexibility:

    Progressive Web Apps’ flexibility and responsiveness may influence your decision. The layout of PWAs is responsive. As a result, your website’s design must be suitable with the resolution and size of any device you use.

  • No App-store Cost and Automatic Updates:

    Automatic updates in a PWA function similarly to a regular website update, with all updating processes taking place on the server side. As a result, end-users can access an updated website application. Furthermore, either your tech partner or you as a business owner would be responsible for paying subscription fees to the app stores where you want to distribute your native app.

  • Easy to Maintain:

    Assume you need to create separate apps for the iOS and Play Stores. As an app requires ongoing monitoring, regular error corrections, and up-grading, you may need to pay a large amount of money to engage a developer for an extended period of time in that circumstance. PWAs, on the other hand, save money and can be improved by identifying their browser needs.

  • Increased User Adoption:

    Users must first install an application before they can utilize it. This is a phase in the online shopping procedure. As a result, the conversion rate is lower. When using PWAs, users do not need to download any apps. All they have to do is click on the website link and follow the instructions on the device screen.

  • Secure Payments:

    Security is one of the advantages PWA provides to eCommerce organizations. People find the concept of online shopping to be undoubtedly more alluring. However, lengthy and inconvenient check-out processes may deter people from completing an online purchase and abandoning their shopping carts. The Payment Request API’s interaction with a browser allows buyers to make secure and speedy payments. Customers can complete their transaction fast because this payment option does not require a check-out form.

When is a Progressive Web App Required for an eCommerce Business?

Without a question, The advantages of PWAs for eCommerce businesses are numerous. However, due to some existing issues, your e-store requires this platform. When deciding whether or not to use PWA, e-commerce business owners should think about a few things. Let’s have a look at some of the most important factors:

  • If you’re just starting out with your eCommerce firm, PWA is the way to go. Startup companies should make the most of their time and resources to locate the ideal market niche for them. A PWA is very inexpensive and simple to create.
  • Some eCommerce websites have a low conversion rate while having a highly functional native app. It could have an impact on the growth of your company. In this instance, we recommend that you engage in PWA development to deliver the best user experience to your customers.
  • PWA technology is not yet optimized for iOS. As a result, if you have a lot of iOS users, you should avoid it. A PWA is a good choice if your target users are Android users. PWAs are supported by Android, and most websites have PWAs for their APK files. A PWA’s and a native Android app’s functions are also very comparable.
  • Redesigning your eCommerce website into a PWA is the best answer if you need to update it quickly.

Final Words

For eCommerce businesses that seek to enhance mobile conversions, starting with Progressive Web Apps is the ideal solution. Because the web’s behemoths are dominating the industry with PWAs, every mobile-centric company must grab the moment. As a result, this is fantastic news for everyone running an eCommerce firm.

PWA is, simply said, a growing strength in the development of eCommerce websites. Hire PWA Development Company and discuss your requirements for boosting your online functionality if you want to construct a PWA-enabled online store.

About Digital Crafters

We produce futuristic web applications that have the potential to transform your business as a leading PWA development company. Our PWA development services include solutions with high user engagement, quick applications, quick deployment, and consistent performance, making us the best. Our team of PWA experts is dedicated to learning about your requirements and assisting you with this cutting-edge technology.