With the introduction of Progressive Web apps, many businesses have started to leverage this technology to deliver a more engaging user experience and engage with their target audience more quickly. As a result, PWA development services are growing in popularity across a wide range of sectors.
The eCommerce industry is one of the sectors that is benefiting from the game-changing PWA technology. After all, it marks a step forward for mobile-based enterprises. The PWA platform enables eCommerce businesses to concentrate on enhancing customer experiences. It allows brands to grow three times faster than they might on an eCommerce site. According to Statista, we may expect a massive growth in mobile-driven commerce that will generate more than $400 billion in revenue by 2024. Progressive Web Apps are the driving force behind this surge in mobile commerce.
What is a Progressive Web App?
A Progressive Web App (PWA) is a hybrid of a website and an app. It’s a website that behaves and appears to be a native app. It’s quick, gives push notifications, works offline, and can be placed to the home screen of your phone.
Unlike a native app, a PWA is a hybrid method to create a platform that can be used as both an app and a website. PWAs aren’t available in the app store. They are, nevertheless, as quick and simple to use as native programs. PWAs may appear to be a terrific answer for sellers expecting higher conversions because mobile phones are the key traffic source, especially for eCommerce stores.
How Progressive Web Apps Help eCommerce Stores?
The benefits of Progressive Web Apps (PWAs) for eCommerce organizations are numerous. PWAs make online shopping as easy as possible, and we can expect them to reign and revolutionize the mobile-commerce landscape for the reasons listed below.
Reduces Development Time and Cost:
Because PWAs are built on reusable code, developers can reuse them several times. Whereas, in order to construct an app, you’ll need distinct code for each platform. Furthermore, in order to gain approval from both platforms’ reviewers, your programme must meet specified requirements. You’ll need to put in more effort, money, time, and resources if you want to target two groups with devices that run on separate operating systems.
Huge Marketing Scope:
Search engines are tweaking their voice-based searches in minor ways. Sellers, too, should fine-tune their skills. PWA is a fantastic SEO technique that an app cannot manage, even if it is present on the app stores. Because PWA is a native site, it improves searchability right away.
Creates a link between customers and merchants:
Users do not need to download an app to use a Progressive Web App. As a result, the cognitive strain that customers often face while downloading apps is reduced. Users are now more mindful of the quantity of apps on their phones. Because consumers’ phones have limited storage capacity, the present practice is to keep a minimal number of mobile apps.
PWAs’ USPs are their cache and service worker APIs. Service workers are responsible for obtaining cache elements and sending notifications while operating in the background. They sync local alterations to the local server and save updated material in a browser’s cache. As a result, even if your app’s users are unable to access the internet due to a poor connection, PWAs can assist with regular navigation.
Saves Storage Data and Space:
Users always save internet and data costs, whether it is critical for an eCommerce firm or not. PWAs are saviors for eCommerce businesses in this regard. A PWA takes up only a few MBs of storage space in the phone memory as compared to an app that takes up 50MB.
Responsiveness and Flexibility:
Progressive Web Apps’ flexibility and responsiveness may influence your decision. The layout of PWAs is responsive. As a result, your website’s design must be suitable with the resolution and size of any device you use.
No App-store Cost and Automatic Updates:
Automatic updates in a PWA function similarly to a regular website update, with all updating processes taking place on the server side. As a result, end-users can access an updated website application. Furthermore, either your tech partner or you as a business owner would be responsible for paying subscription fees to the app stores where you want to distribute your native app.
Easy to Maintain:
Assume you need to create separate apps for the iOS and Play Stores. As an app requires ongoing monitoring, regular error corrections, and up-grading, you may need to pay a large amount of money to engage a developer for an extended period of time in that circumstance. PWAs, on the other hand, save money and can be improved by identifying their browser needs.
Increased User Adoption:
Users must first install an application before they can utilize it. This is a phase in the online shopping procedure. As a result, the conversion rate is lower. When using PWAs, users do not need to download any apps. All they have to do is click on the website link and follow the instructions on the device screen.
Security is one of the advantages PWA provides to eCommerce organizations. People find the concept of online shopping to be undoubtedly more alluring. However, lengthy and inconvenient check-out processes may deter people from completing an online purchase and abandoning their shopping carts. The Payment Request API’s interaction with a browser allows buyers to make secure and speedy payments. Customers can complete their transaction fast because this payment option does not require a check-out form.
When is a Progressive Web App Required for an eCommerce Business?
Without a question, The advantages of PWAs for eCommerce businesses are numerous. However, due to some existing issues, your e-store requires this platform. When deciding whether or not to use PWA, e-commerce business owners should think about a few things. Let’s have a look at some of the most important factors:
- If you’re just starting out with your eCommerce firm, PWA is the way to go. Startup companies should make the most of their time and resources to locate the ideal market niche for them. A PWA is very inexpensive and simple to create.
- Some eCommerce websites have a low conversion rate while having a highly functional native app. It could have an impact on the growth of your company. In this instance, we recommend that you engage in PWA development to deliver the best user experience to your customers.
- PWA technology is not yet optimized for iOS. As a result, if you have a lot of iOS users, you should avoid it. A PWA is a good choice if your target users are Android users. PWAs are supported by Android, and most websites have PWAs for their APK files. A PWA’s and a native Android app’s functions are also very comparable.
- Redesigning your eCommerce website into a PWA is the best answer if you need to update it quickly.
For eCommerce businesses that seek to enhance mobile conversions, starting with Progressive Web Apps is the ideal solution. Because the web’s behemoths are dominating the industry with PWAs, every mobile-centric company must grab the moment. As a result, this is fantastic news for everyone running an eCommerce firm.
PWA is, simply said, a growing strength in the development of eCommerce websites. Hire PWA Development Company and discuss your requirements for boosting your online functionality if you want to construct a PWA-enabled online store.
About Digital Crafters
We produce futuristic web applications that have the potential to transform your business as a leading PWA development company. Our PWA development services include solutions with high user engagement, quick applications, quick deployment, and consistent performance, making us the best. Our team of PWA experts is dedicated to learning about your requirements and assisting you with this cutting-edge technology.