Categories
Digital Marketing

How SEO is Relevant to the Developers for Building Better Apps?

 

The job and responsibility of a web developer is much more than just designing and developing an application. Along with adding right set of features in the app, they also need to take proactive actions that makes sure to enhance the user experience. SEO and its relevance also fall under this category and incorporating its techniques is very necessary while developing the application if you want the app to perform well in the search engine rankings. This blog is a guide for the web developers to keep them updated on the latest techniques of SEO which they should be using while developing a web app.

Let’s go through the basics of SEO first –

What is SEO and Why is it Needed?

It stands for Search Engine Optimization, when any keyword is typed on browser, the search engine decides how to display the results i.e. which web pages will come in the first 10 results and which comes next. The algorithms of search engine use the stored data about each webpage and decides which webpage offer the closest content regarding the keywords of the user. You just need to convince the algorithms that your web page is the one that has the most relevant content the user is looking for.

In addition to the content, the algorithms display the website with best user experiences and as a developer, your accountability lies in the technical side of SEO. This requires some code additions, changes and tweaks for optimization. Now let’s go through the essential tips of SEO for the web developers. A web developer should keep these things in mind for SEO while developing an app –

  • Relevant HTML Meta Tags:

    The crawlers of search engine look for certain HTML tags on the web page to determine the type of content it is offering. The most important tags are the title and meta description tags. If the meta tags of a website are written by yourself, you also need to consider the relevance of keywords.

    • Keywords:

      In the terms of search engine, keywords are the short or long phrases users type in the search box. First, you need to identify the relevant keywords that will drive the users to your web page. Use those keywords in the most important places like web page’s title tag and H1 tag. They can also be used in other headlines and paragraphs.

    • Title Tag:

      The most effective position to place a keyword in a title tag is its beginning. It can also be used anywhere inside the title and it should not be longer than 60 characters including special characters and spaces.

    • Meta Description Tag:

      Meta description weigh less on the outcome of the ranking algorithm. Since it is displayed on the SERP and users get an idea about the content on the web page, it should be written in the way that the user clicks on the link to your web page.

  • Robots.txt File and Robots Meta Tags:

    The web developers should use robots.txt file to intimate the search engines to not crawl the pages specified in a file. If the crawlers are blocked from particular web page, this stops the requests of crawlers from overwhelming the server of app. The robot.txt file can also be used to prevent web pages from being indexed on Google or other search engines. The page could still get indexed if any other page is linked to the current page. You can add the noindex robots meta tag to the HTML code of the page to remove the indexing once and for all.

  • Follow and No Follow Links:

    A search engine crawler crawls the linked pages inside a page that it is already visiting. If you want to prevent a linked web page from getting associated with your site, then you can pass nofollow as the value of the rel attribute. If you want the crawler to now follow any of your links then instruct them in a single line on your meta robots tag.

  • Page Load Speed:

    This is one of the main aspects for providing an enhanced user experience to the users. As per a survey conducted by Google, the chances of bounce increase by 32% when page load time goes from 1 second to 3 second and increases by 90% when page load time goes to 5 second. Google made it as a ranking factor use in the ranking algorithm as page speed is very relevant in user experience. Google’s Lighthouse is an amazing tool to measure the performance of your site. It tells the accurate page speed in perfect network conditions and even in crappy connections.

  • Mobile Friendliness:

    Google took the mobile friendliness factor into its ranking algorithm as a mobile-friendly website offers an enhanced user experience. When the number of users accessing the web through mobile phones are all time high then no second thoughts should be given to transform your web app to serve the mobile users in a better way. The points you should keep in mind during this transformation are –

    • Responsive and Dynamic Design:

      A responsive design of the web app would have the minimum impact on the existing codebase. New viewport meta tags can be set for more flexibility for different screen resolutions. Using a dynamic design helps in serving different HTML content to desktop and mobile users after detecting the user-agent type requesting the content.

    • Mobile Subdomain:

      Generally, the subdomain has a similar name to m.example.com or mobile.example.com but it takes lot of effort and time in implementation. You should use a separate subdomain for the mobile users.

To Conclude

A web developer’s job description never includes SEO practices but considering SEO is a must to deliver a complete web app to the client. You have read the most important aspects of SEO on which web developers should focus. There are many technical SEO practices which impacts the ranking algorithm’s decision and these should be used by the developers to rank their website on the top of search result page.

About Digital Crafters

Digital Crafters is the leading digital marketing SEO company who have happy customers as their real asset. With our advanced technologies and proficient SEO team, we can help you in enhancing your bottom line with an SEO campaign specially designed for your business needs. At Digital Crafters, we offer the most effective and affordable Search Engine Optimization services and actively work with the clients in India and beyond. With our integrated strategy for SEO, you can get an edge over competition combining SEO, research, content marketing, social media and other marketing services.

Write to us at info@digitalcrafters.tech for more details about our services.

Categories
Ecommerce

How to Optimize your E-commerce Store for Voice Search?

 

Voice Search is an upsurge to the future of E-commerce and moving ahead it will be the new normal for everyone across the globe.

If you own an E-commerce store, it is very important to be as visible as you can in the results of search engines. The higher your rank is, there are more chances for you to drive considerable organic traffic to your store. You must remember that there will be people who are already interested in the type of products you sell. With the advancements in technology, the search is taking many different forms and the one getting most popular is the voice search.

What Does Voice Search Mean?

It is a feature in which the user gives a voice command and on the basis of references to the voice command, it searches over the internet and finds the relevant product, website or app. In technical terms, it involves open domain keyword queries on any kind of information on the internet. This search is interactive and includes continual refinement by asking for clarification. The search can be done with any device which takes voice as input. The ways in which voice searches can be activated are –

  • Click on the voice command icon.
  • Call out the name of the virtual assistant device you use.
  • Click on the Home button or gesture on the User Interface.

It was stated by Google that every 5th search made on a mobile device is made by voice and the number of voice searches is only going to increase by the end of 2021. The audio searches in the future will be more natural, engaging and more vocal. The market is hit by a lot of voice assistant devices with which the voice tech is getting more natural and advanced. The popular voice assistants are Google Home, Amazon Alexa, Windows 10 Cortana, Apple Siri and more. During the outbreak of the coronavirus, the users of voice assistants have increased from 46% to 52% and this trend will see a significant increase in upcoming years in the E-commerce industry.

Voice Search Changed the Traditional way of Searching

There are many different ways a customer can search through voice when compared to the traditional search. If a customer wants to buy a pair of Reebok shoes, then in traditional search he/she would simply write a phase “Reebok Shoes”. However, in voice search, the phrase gets more conversational like “Hey Google, from where can I purchase a pair of Reebok shoes?” or “Hey Google, I want to buy Reebok shoes”. One can even enquire about the weather like “Ok Google, how is the weather today” “Ok Google, how about the weather this weekend”.

As per the PPC report, there are high chances that user will search their questions through voice and hence the E-commerce store owners should consider voice search to be a top-funnel activity.

Strategies you can Adopt to Optimize your E-commerce Store for Voice Search

If a customer is searching for a product or service that you are offering, then you should know what changes you have to follow if you want to be discoverable. First of all, you should be following all the Search Engine Optimization techniques and provide an engaging user experience. Even voice search is ultimately a search and if your website appears in search engine result pages (SERP), then you have higher chances of being found by the users. Following are some of the strategies that you can adopt for your online store –

  • Optimize for Questions:

    The majority of the voice searches come in the form of questions instead of phrases. Instead of saying “Shoe stores in California”, the user might ask “Where is the nearest shoe store?” or “Tell me the best shoe stores in California”. You should structure your content after keeping this thing in mind so that it answers your customer’s questions instead of just inserting the phrases and keywords. The trigger words should be paid attention to for the best results like “What”, “How”, “Best” and more.

  • Aim for Featured Snippets:

    The E-commerce store owner should aim for obtaining the “Position Zero” or the featured snippet on the search results page and this will be a game-changer in a voice-search dominated world. For Google, a snippet is the zero result and its place is on the top of any other search result in a query. So, if there is a snippet for a voice search query, the website and the content will be read back to the users by Siri and Google Assistant. You can optimize your content for featured snippets by answering and restating the question briefly on the target page and make sure the most relevant keywords are incorporated in the title, page URL and H1 tag.

  • Use Natural Language:

    In voice search, it is assumed that users enter a query in a similar way in which they speak in real life. Even Google supports this fact and states that more than 70% of the requests to the Google Assistant are asserted in natural language and does not involve typical keywords people use when typing in a web search. The key will be to focus on long-tail keywords as in voice search people look for specific information and enter longer queries. You need to identify the conversational search queries and brainstorm the phrases and keywords that your prospective customers are likely to enter.

  • Optimize for Local Search:

    If you are into the local markets, voice search must be used to get in front of customers who are looking for a similar product in their city. The local retailers need to create web content that covers everything about their product or service. It is very important for the local retailers to answer localized search queries with targeted long-tail keywords. You can also create store locator pages that can increase the ranking for localized search.

Final Words

Voice search is not just a trending piece of technology, it is becoming a part of the daily lives of consumers and totally changing the way people used smart devices and search engines. If you want to keep up with the consumers and their voice search queries, this is the right time to kickstart it. Optimize your E-commerce store with the above-mentioned strategies and keep testing them to obtain the top spot in SERPs.

About Digital Crafters

Voice search has totally transformed the way people use and search on the internet. It should be a critical consideration in the development lifecycle and SEO enhancement of your website. Digital Crafters help businesses in developing mobile and web solutions, SEO and enabling voice search for E-commerce store. We craft a unique strategy that involves both traditional SEO activities and voice search optimization.

Write to us at info@digitalcrafters.tech for more details about our services.