Magento Vs Shopify – Which is the Best?


Choosing the right platform to start an online business has never been easy especially when you are new to E-commerce. The most common questions arise regarding the open-source platforms against the hosted carts. Magento and Shopify are the two best-in-class platforms that are the choice of thousands of merchants to settle in. Both the platforms have gained popularity as they offer superior functionalities for a feature-rich online store. In this blog, we will provide you with a comprehensive comparison of Shopify and Magento that helps you in figuring out which one is most appropriate for your business. 

Below we have mentioned some of the important criteria on which these two platforms can be compared – 

  • Pricing:

    Pricing is a very important factor to consider while choosing a shopping cart. For Magento, you need not take a monthly subscription, you can download, install and set up your store for free. To publish your website, you just need to pay for the domain and a hosting provider and the price depends on your selection. There are several apps available on the Magento store that enhance your store’s capabilities and the price can cost up to $15000.

    The pricing of Shopify is subscription-based, there are 5 tiers ranging from $9 to $2000 per month. This plan includes both hosting fees and domain so you don’t need to purchase these elements separately. There is a more affordable set of website templates and themes with only $180 for the best website template in the market. Whereas, the maximum price for a theme on Magento can go up to $499. 

  • Themes and Templates:

    After budget and ease-of-use, the next thing companies care about is how their platform will look like. Shopify offers a wide range of themes including 9 free and 64 premium themes. The Shopify store owners need to pay around $100-$180 to purchase a theme for their attractive storefronts. The features of Shopify themes are –

  • Drag and Drop editor that enables you to add, switch, remove and resize the elements.
  • The themes are mobile-optimized.
  • You can easily create and add new pages.
  • The color palette and images can be changed accordingly.
  • Social media feeds can be added easily.

Magento has 11 mobile responsive themes with charges up to $499 for 10 premium options. With appropriate coding knowledge, the themes can also be created from scratch. The features which Magento themes offers are – 

  • More flexible customization.
  • Makes your store more engaging by adding animations.
  • A featured product slider can also be added to your home page.
  • Newsletters can also be incorporated in the footer of the webpage. 
  • Cross-selling blocks can also be placed on the product pages. 
  • Ease of Use:

    Shopify is clearly very easy to use against Magento, this E-commerce solution is easy to use because of the nature of a hosted platform. This E-commerce platform is built for everyone including tech-savvy and also people with only little technical background. The merchants will not face any difficulty while building their store.

    Magento is not as easy and user-friendly as Shopify, especially for people with a non-technical background. This platform gives the user complete control over their website but it requires an all-inclusive knowledge of technology to install and set up their online store.

  • Add-ons and Apps:

    Themes give the look and feel to your website but for the additional functionality, you need to add the extensions. App stores and extensions are offered by all the systems and most of the apps are just a click away that enable you to add multiple features to your E-commerce store. Magento provides around 4000 extensions and no comprehensive coding knowledge is required to install and implement these. There are some important and helpful extensions like Mage plaza which enable you to promote the products by giving custom discount options etc.

    The Shopify app store provides 4200+ free and paid apps to take control of the store, add features and boost sales. There are some popular apps like Trust Hero which enable you to show the trust icons to your visitors and potential customers to reduce the cart abandonment rate.

  • Search Engine Optimization:

    SEO allows you to optimize your E-commerce website SEO which affects your store ranking. In this aspect, Shopify and Magento both offer similar options. On both platforms, you can easily edit the title and description of a page to define how the store will be displayed in the search results. You can also add alt text to the images which help the search engines to understand what they are all about. In the Shopify app store and Magento’s marketplace, you can buy SEO apps. One of the examples is the SEO booster for Shopify which helps in finding issues related to SEO so that problems can be solved on time. 

Which is the Best?

Both Magento and Shopify are fairly powerful platforms but Shopify offers greater ease of use as it is a hosted platform. Magento is free but requires purchasing hosting and the setup and installation procedures yourself which can only be done by tech-savvy people. But at the same time, Magento offers more opportunities for customization, feature expansion and scalability. You can have add-ons and payment gateways without any extra fees. You should use Shopify if you want your store to get up and run quickly or you are just starting out on E-commerce but want a full-fledged E-commerce store. You should use Magento if you have the required coding skills and want to build the store for your large-sized or medium-sized business. 

About Digital Crafters

Digital Crafters is a well-known Shopify as well as Magento Development company offering professional and efficient E-commerce development services across the globe. Our services include launching new E-commerce stores, creating brand experiences, experimenting with new models of business, expanding into new geographies and more. Whether you are a startup, small business or an enterprise, we offer highly customizable E-commerce services and even migrate your existing store. Digital Crafters has got your back for all your requirements.


Best Apps for Shopify Stores in 2021

When your E-commerce business is running with Shopify, adding the applications can be quite expensive but they give an exceptional value to your online store. If you have worked with Shopify earlier, you definitely must be wondering “Which Shopify apps are the best?”. We are putting an effort into cutting down your research and will walk you through the best paid and free Shopify apps that you need to install today. These best Shopify apps are from all the categories, ranging from reporting to customer service and sales to marketing. 

The app store of Shopify is packed with useful tools for businesses, who want to enhance their sales. The Shopify platform has remained ahead of the competition constantly because of its modern interface, support options and the best app stores on the market. There is no comparison with the Shopify apps, they are much easier to install and use when compared to other platforms. So, let’s get started counting down the best Shopify apps in the market.

Recommended Free Shopify Apps

  • Product Review – Photo Reviews: Product and photo reviews are among the highest driving factors for a buyer’s decision. This Shopify app helps you in increasing the review submission rate by enabling users to upload several images at a time and display the review reminder on the order view page and my account page. With this app, you can also send up to three follow up emails to motivate customers to leave reviews. 
  • Oberlo – AliExpress Dropshipping: Oberlo is a very efficient dropship app from AliExpress which is the biggest marketplace in China. It integrates into your store seamlessly and helps you import products from suppliers and you can start selling immediately. With this, you can directly ship your products to the customers from the warehouse of suppliers. This app is free with no limit on orders provided you have less than 500 products in your store. 
  • Google Shopping: As an E-commerce business owner, you need multiple channels to promote the products and Google Shopping is one effective way to generate more sales. This Shopify app links your Shopify with your Google Merchant Center account and displays your products on the Google Shopping page. It keeps everything updated regarding stock levels and prices and trusted by over 2000 merchants. 
  • Super Pinch and Zoom – Before the purchase, the only point of contact for your customer with the product is the images. With the Super Pinch and Zoom app, the customers can see details of the product they care about at a higher resolution. It reduces abandon rates and pre-purchase thoughts and increases sales with variant images and color switches. 
  • Wiser – Personalized Recommendations: Wiser Shopify app is created by Expert Village Media and is a product upsell and Personalized Recommendations app that enables Shopify stores to display recommendation products in different types – Recently Viewed, Trending Products, Frequently Bought Together, Related items, Similar Products, Top Selling Products, Also Bought etc. With these upsell and cross-sell widgets, your store’s revenue will definitely be increased by 20-30%.

Recommended Shopify Apps for Marketing

  • AVADA SMS and Email Marketing Automation: This is a powerful app to maximize the potential of e-mail marketing and offers both mass sending campaigns and automation. With automated workflows and attractive email templates, the merchants can launch their campaigns and make easy conversions. This Shopify app also gives reports on the overall performance of each campaign and thus you can evaluate the effectiveness and make changes accordingly.
  • Growave – All-in-one marketing app: With Growave, you can reach, engage and convert visitors in the most efficient way. This is a one-stop for boosting social sharing, increasing customer retention and growing your brand. It claims to be around 7 apps in one which includes social sharing, notifications, community, questions and answers, reviews, wish lists, loyalty and rewards and more.    

Recommended Shopify App for SEO

  • SEO Suite – SEO Image Optimizer: It is an all-in-one solution for store owners to effortlessly implement on-page SEO for Shopify. This app helps in enhancing the user experience and site loading speed by compressing images without hampering the quality, adding HTML sitemaps and playing preloading instant pages. It is straightforward and user-friendly and empowers even non-tech users to boost traffic, site rankings and sales in very few clicks. 

Recommended Shopify Apps to Boost Sales

  • AVADA Boost Sales 14 in 1: This is a robust solution to enhance your sales and conversions, this shows interactions with customers through sales pops, creates a sense of urgency with timers and increases customer’s trust and thus their purchase process is accelerated. It has many new features like inactive tab, add to cart animation, sticky add to cart, hide dynamic check button, content protection and more. 
  • SMART Bundle Upsell – Smart upsells: This Shopify app enables the merchant to offer a customer free shipping or discount if they have added enough products into the cart. This app tracks all the items in the cart and makes sure that upsell products match their buying behavior’s. This just takes 30 seconds to get installed and generate revenue immediately. 

Recommended Shopify Apps for Reviews, Loyalty and Rewards

  • Smile-Loyalty program: This app helps you in giving incentives and rewards to your customers for loyalty. It gives the customer a platform to write reviews and share the product with friends and family. You can increase customer engagement by creating programs and letting the shoppers spread the word about your business.
  • Photo & Social Reviews – Collect and display reviews: This Shopify app is created by Kudo buzz, you can collect and display reviews from Facebook, Amazon, Google, Etsy and more in photo, video or text forms. This content can also enhance your site’s SEO and altogether your marketing effort.  

Recommended Shopify Apps for Customer Support

  • Shipway – Post-purchase automation app: This app is for merchants who want to offer a premium post-purchase experience. This is the best Shopify app and will let the merchant share real-time tracking updates, delivery alerts via WhatsApp/email/SMS and even ask customers to leave a review after the purchase. This develops a sense of trustworthiness and transparency among the customers. Shipway is amazing for drop shipping stores as it integrates with over 500 shipment carriers across the globe.
  • Return Magic – Product return solution: Return Magic helps the merchants in getting prepared for that dissatisfied customer who will return the product no matter what. It efficiently deals with the return processes by letting the merchant generate and print return labels, automate gift cards or money refunds and offer exchanges to personalize the process. This creates a comfortable return portal for the shoppers who may come back and buy again. 

Final Words

Shopify is a robust and powerful E-commerce platform and its apps make it even more effective. If you are looking to set up a business, the above apps can help you in improving the store’s functionality and customer experience. Making a profit with the best Shopify apps is easier than ever as it streamlines the selling process and boosts revenue. Pick the most suitable app from the above recommendations for your business and enhance your E-commerce journey. 

About Digital Crafters

Digital Crafters is a well-known Shopify Development company offering professional and efficient Shopify development services across the globe. We are specialized in Shopify development and provide the user with customized Shopify E-commerce stores for any size of business. The website development process of Digital Crafters includes excellent benchmarks and proven strategies that ensure uniqueness just like your brand.

Write to us at for a free consultation.